Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - The effect of speakers’ regional varieties on listeners’ decision-making
AU - Leemann, Adrian
AU - Bernardasci, Camilla
AU - Nolan, Francis
PY - 2015
Y1 - 2015
N2 - It has been widely reported that speech provides cues to a speaker's regional background. Little is known about how such cues influence human behavior, however. In the present study we used a matched-guise design to test how speakers' regional accents affect listeners' decision-making. In three scenarios, 72 subjects from three regions in Switzerland were asked to choose either the Standard German, Bern, or Zurich German speaker when asked to select a secretary, surgeon, or travel companion. Results revealed that preferences differed depending on the scenario. We further report two results that have not been described before: (1) the Standard accent was least preferred in all scenarios; (2) in-group favoritism seems to apply only partially to the Swiss context: the Zurich variety was the most preferred variety for all listener groups. We discuss implications from the point of view of accent prestige and social identity theory.
AB - It has been widely reported that speech provides cues to a speaker's regional background. Little is known about how such cues influence human behavior, however. In the present study we used a matched-guise design to test how speakers' regional accents affect listeners' decision-making. In three scenarios, 72 subjects from three regions in Switzerland were asked to choose either the Standard German, Bern, or Zurich German speaker when asked to select a secretary, surgeon, or travel companion. Results revealed that preferences differed depending on the scenario. We further report two results that have not been described before: (1) the Standard accent was least preferred in all scenarios; (2) in-group favoritism seems to apply only partially to the Swiss context: the Zurich variety was the most preferred variety for all listener groups. We discuss implications from the point of view of accent prestige and social identity theory.
M3 - Conference contribution/Paper
T3 - Proceedings of Interspeech
SP - 1670
EP - 1674
BT - Proceedings of Interspeech 2015
ER -