The present study examines the previously untested effect of work ethic on individual innovation behavior. These entrenched personal values that may remain unaffected by organizational constitution are suggested to shape a person's inclination to engage in innovative action. Deploying partial least squares (PLS) structural equation modeling (SEM), we show that being self‐reliant and time‐efficient positively influences employees' innovation behavior, while an attitude toward hard work and leisure has a negative impact. Moreover, self‐reliance, leisure orientation, and centrality of work are positively moderated by fair salary, a specific form of relational reward that previously has been identified as an antecedent of motivation. The work at hand thus contributes to extant research by enhancing knowledge about the antecedents of innovative behavior, showing that inherent work‐related values matter. As such, the study demonstrates the importance of considering the linkage of personal differences and motivational factors when examining the complex processes of individual innovation behavior.