The effects of customized banner ad on the formation of brand and ad attitudes

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The effects of customized banner ad on the formation of brand and ad attitudes. / Salciuviene, L; Lee, K; Miller, K.
European Marketing Academy (EMAC) (Brighton) - 2008. N/A: unknown, 2008.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Salciuviene, L, Lee, K & Miller, K 2008, The effects of customized banner ad on the formation of brand and ad attitudes. in European Marketing Academy (EMAC) (Brighton) - 2008. unknown, N/A.

APA

Salciuviene, L., Lee, K., & Miller, K. (2008). The effects of customized banner ad on the formation of brand and ad attitudes. In European Marketing Academy (EMAC) (Brighton) - 2008 unknown.

Vancouver

Salciuviene L, Lee K, Miller K. The effects of customized banner ad on the formation of brand and ad attitudes. In European Marketing Academy (EMAC) (Brighton) - 2008. N/A: unknown. 2008

Author

Salciuviene, L ; Lee, K ; Miller, K. / The effects of customized banner ad on the formation of brand and ad attitudes. European Marketing Academy (EMAC) (Brighton) - 2008. N/A : unknown, 2008.

Bibtex

@inproceedings{496b486ad52a4c6f85889bd4e88b228b,

title = "The effects of customized banner ad on the formation of brand and ad attitudes",

author = "L Salciuviene and K Lee and K Miller",

year = "2008",

language = "English",

booktitle = "European Marketing Academy (EMAC) (Brighton) - 2008",

publisher = "unknown",

}

RIS

TY - GEN

T1 - The effects of customized banner ad on the formation of brand and ad attitudes

AU - Salciuviene, L

AU - Lee, K

AU - Miller, K

PY - 2008

Y1 - 2008

M3 - Conference contribution/Paper

BT - European Marketing Academy (EMAC) (Brighton) - 2008

PB - unknown

CY - N/A

ER -

Research