Home > Research > Publications & Outputs > The even darker side of gift-giving

Research

Associated organisational unit

Electronic data

Links

Text available via DOI:

Keywords

View graph of relations

The even darker side of gift-giving: Understanding sustained exploitation in family consumption system

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The even darker side of gift-giving: Understanding sustained exploitation in family consumption system. / Liu, Chih-Ling.
In: Marketing Theory, Vol. 23, No. 4, 31.12.2023, p. 709-723.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Liu, C-L 2023, 'The even darker side of gift-giving: Understanding sustained exploitation in family consumption system', Marketing Theory, vol. 23, no. 4, pp. 709-723. https://doi.org/10.1177/14705931231199386

APA

Liu, C-L. (2023). The even darker side of gift-giving: Understanding sustained exploitation in family consumption system. Marketing Theory, 23(4), 709-723. https://doi.org/10.1177/14705931231199386

Vancouver

Liu C-L. The even darker side of gift-giving: Understanding sustained exploitation in family consumption system. Marketing Theory. 2023 Dec 31;23(4):709-723. Epub 2023 Aug 29. doi: 10.1177/14705931231199386

Author

Liu, Chih-Ling. / The even darker side of gift-giving : Understanding sustained exploitation in family consumption system. In: Marketing Theory. 2023 ; Vol. 23, No. 4. pp. 709-723.

Bibtex

@article{fd11ec80aa9b41f98a022ad9dd4c780d,
title = "The even darker side of gift-giving: Understanding sustained exploitation in family consumption system",
abstract = "Extant literature on the dark side of gift-giving has predominantly focused on the dark side of generalised or balanced reciprocity, and not on negative reciprocity or unequal exchange of goods and services for personal gains. However, by emphasising the negativities around generalised or balanced reciprocity, understandings of an exploitative relationship are limited. Drawing on textual data from various online sources on the topic of {\textquoteleft}son preference{\textquoteright}, this article explores the dark side of gift-giving in terms of unequal exchange and how it can generate a vicious cycle of affective and social destructions in the lived experience of the exploited giver. Crucially, I illuminate how certain aspects of pre-exchange socialisation, gift-receipt disqualification, and gift-giving indebtedness unfold in the service of perpetuating a range of subject positions that foster sustained exploitation within the family consumption system.",
keywords = "Daughter discrimination, dark side of gift-giving, exploitation, gift-giving, gift-receipt, negative reciprocity, socialisation, son preference, unequal exchange",
author = "Chih-Ling Liu",
year = "2023",
month = dec,
day = "31",
doi = "10.1177/14705931231199386",
language = "English",
volume = "23",
pages = "709--723",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - The even darker side of gift-giving

T2 - Understanding sustained exploitation in family consumption system

AU - Liu, Chih-Ling

PY - 2023/12/31

Y1 - 2023/12/31

N2 - Extant literature on the dark side of gift-giving has predominantly focused on the dark side of generalised or balanced reciprocity, and not on negative reciprocity or unequal exchange of goods and services for personal gains. However, by emphasising the negativities around generalised or balanced reciprocity, understandings of an exploitative relationship are limited. Drawing on textual data from various online sources on the topic of ‘son preference’, this article explores the dark side of gift-giving in terms of unequal exchange and how it can generate a vicious cycle of affective and social destructions in the lived experience of the exploited giver. Crucially, I illuminate how certain aspects of pre-exchange socialisation, gift-receipt disqualification, and gift-giving indebtedness unfold in the service of perpetuating a range of subject positions that foster sustained exploitation within the family consumption system.

AB - Extant literature on the dark side of gift-giving has predominantly focused on the dark side of generalised or balanced reciprocity, and not on negative reciprocity or unequal exchange of goods and services for personal gains. However, by emphasising the negativities around generalised or balanced reciprocity, understandings of an exploitative relationship are limited. Drawing on textual data from various online sources on the topic of ‘son preference’, this article explores the dark side of gift-giving in terms of unequal exchange and how it can generate a vicious cycle of affective and social destructions in the lived experience of the exploited giver. Crucially, I illuminate how certain aspects of pre-exchange socialisation, gift-receipt disqualification, and gift-giving indebtedness unfold in the service of perpetuating a range of subject positions that foster sustained exploitation within the family consumption system.

KW - Daughter discrimination

KW - dark side of gift-giving

KW - exploitation

KW - gift-giving

KW - gift-receipt

KW - negative reciprocity

KW - socialisation

KW - son preference

KW - unequal exchange

U2 - 10.1177/14705931231199386

DO - 10.1177/14705931231199386

M3 - Journal article

VL - 23

SP - 709

EP - 723

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 4

ER -