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The executive

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The remit of this chapter is to develop a theoretical framework for analysinganalyzing how, for the executive, mobility has become a normalisednormalized way of doing business. Specifically, the chapter explains the normalisationnormalization of executive aeromobility by drawing on work on social theories of practice (Reckwitz, 2002; Schatzki, 1996; Shove, 2003; Shove and Pantzar, 2005). The aim is to reveal the complex interdependencies that both explain the year-on-year growth in executive aeromobility and the difficulties executives face when trying to limit their mobility in the context of financial (recession, spirallingspiraling travel costs), social (stress, work-life balance) and environmental (global warming, peak oil) pressures.