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  • DE_-_IASDR_2021_-_PHD_CONSORTIUM_FINAL_V3

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    Accepted author manuscript, 7.2 MB, PDF document

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The Impact of Artificial Intelligence on Graphic Design: Exploring the Challenges and Possibilities of AI-Driven Autonomous Branding

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Forthcoming
Publication date5/12/2021
Host publicationIASDR
Place of Publication International Association of Societies of Design Research
PublisherSpringer
<mark>Original language</mark>English

Abstract

Artificial intelligence (AI)’s potential impact on graphic design has stimulated a range of questions and concerns from both design practitioners and academics about the future of AI-driven designs. For instance, how will AI tackle issues associated with ethics, cultural acceptance, and creativity, and what are the possibilities of having autonomous AI-driven brands? This study investigates the potential impact of AI on graphic designers, including an assessment of how to use AI as a self-governed system in branding rather than an application tool exploring new opportunities associated with data and algorithms. Speculative co-design methodology was the main approach to initiating provocative discussions and debates through semi-structured interviews and co-design workshop. The study was conducted in Saudi Arabia with participants from academia and the industry. The findings suggest alternating human–machine entanglements around self-driven AI brands, which will enable designers and researchers to explore alternative futures in this field.