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The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments

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The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments. / von Wagner, Christian; Hirst, Yasemin; Waller, Jo et al.
In: Patient Education and Counseling, Vol. 102, No. 9, 30.09.2019, p. 1621-1628.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

von Wagner, C, Hirst, Y, Waller, J, Ghanouni, A, McGregor, LM, Kerrison, RS, Verstraete, W, Vlaev, I, Sieverding, M & Stoffel, ST 2019, 'The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments', Patient Education and Counseling, vol. 102, no. 9, pp. 1621-1628. https://doi.org/10.1016/j.pec.2019.04.001

APA

von Wagner, C., Hirst, Y., Waller, J., Ghanouni, A., McGregor, L. M., Kerrison, R. S., Verstraete, W., Vlaev, I., Sieverding, M., & Stoffel, S. T. (2019). The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments. Patient Education and Counseling, 102(9), 1621-1628. https://doi.org/10.1016/j.pec.2019.04.001

Vancouver

von Wagner C, Hirst Y, Waller J, Ghanouni A, McGregor LM, Kerrison RS et al. The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments. Patient Education and Counseling. 2019 Sept 30;102(9):1621-1628. Epub 2019 Jul 23. doi: 10.1016/j.pec.2019.04.001

Author

von Wagner, Christian ; Hirst, Yasemin ; Waller, Jo et al. / The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments. In: Patient Education and Counseling. 2019 ; Vol. 102, No. 9. pp. 1621-1628.

Bibtex

@article{2055929d658942ce9380e0e1dd2b834d,
title = "The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments",
abstract = "OBJECTIVE: The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals.METHODS: 2461 men and women from an Internet panel (Experiment 1 N = 1032; Experiment 2, N = 1423) who initially stated that they did not intend to take up screening were asked to guess how many men and women they believe to get screened for colorectal cancer. Across participants, we varied the presence/absence of feedback on the participant's estimate, as well as the stated proportion of men and women doing the screening test.RESULTS: Across the two experiments, we found that receiving one of the experimental messages stating that uptake is higher than estimated significantly increased the proportion of disinclined men and women becoming intenders. While, we found a positive relationship between the communicated uptake and screening intentions, we did not find evidence that providing feedback on the estimate has an added benefit.CONCLUSION: Screening intention can be effectively manipulated through a high uptake message.PRACTICE IMPLICATIONS: Communication of high screening uptake is an easy and effective way to motivate disinclined individuals to engage in colorectal cancer screening.",
keywords = "Behaviour change, Cancer screening, Decision making, Descriptive norm information, Health behaviour, Social norms",
author = "{von Wagner}, Christian and Yasemin Hirst and Jo Waller and Alex Ghanouni and McGregor, {Lesley M} and Kerrison, {Robert S} and Wouter Verstraete and Ivo Vlaev and Monika Sieverding and Stoffel, {Sandro T}",
note = "Copyright {\textcopyright} 2019 The Authors. Published by Elsevier B.V. All rights reserved.",
year = "2019",
month = sep,
day = "30",
doi = "10.1016/j.pec.2019.04.001",
language = "English",
volume = "102",
pages = "1621--1628",
journal = "Patient Education and Counseling",
issn = "0738-3991",
publisher = "Elsevier Ireland Ltd",
number = "9",

}

RIS

TY - JOUR

T1 - The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments

AU - von Wagner, Christian

AU - Hirst, Yasemin

AU - Waller, Jo

AU - Ghanouni, Alex

AU - McGregor, Lesley M

AU - Kerrison, Robert S

AU - Verstraete, Wouter

AU - Vlaev, Ivo

AU - Sieverding, Monika

AU - Stoffel, Sandro T

N1 - Copyright © 2019 The Authors. Published by Elsevier B.V. All rights reserved.

PY - 2019/9/30

Y1 - 2019/9/30

N2 - OBJECTIVE: The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals.METHODS: 2461 men and women from an Internet panel (Experiment 1 N = 1032; Experiment 2, N = 1423) who initially stated that they did not intend to take up screening were asked to guess how many men and women they believe to get screened for colorectal cancer. Across participants, we varied the presence/absence of feedback on the participant's estimate, as well as the stated proportion of men and women doing the screening test.RESULTS: Across the two experiments, we found that receiving one of the experimental messages stating that uptake is higher than estimated significantly increased the proportion of disinclined men and women becoming intenders. While, we found a positive relationship between the communicated uptake and screening intentions, we did not find evidence that providing feedback on the estimate has an added benefit.CONCLUSION: Screening intention can be effectively manipulated through a high uptake message.PRACTICE IMPLICATIONS: Communication of high screening uptake is an easy and effective way to motivate disinclined individuals to engage in colorectal cancer screening.

AB - OBJECTIVE: The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals.METHODS: 2461 men and women from an Internet panel (Experiment 1 N = 1032; Experiment 2, N = 1423) who initially stated that they did not intend to take up screening were asked to guess how many men and women they believe to get screened for colorectal cancer. Across participants, we varied the presence/absence of feedback on the participant's estimate, as well as the stated proportion of men and women doing the screening test.RESULTS: Across the two experiments, we found that receiving one of the experimental messages stating that uptake is higher than estimated significantly increased the proportion of disinclined men and women becoming intenders. While, we found a positive relationship between the communicated uptake and screening intentions, we did not find evidence that providing feedback on the estimate has an added benefit.CONCLUSION: Screening intention can be effectively manipulated through a high uptake message.PRACTICE IMPLICATIONS: Communication of high screening uptake is an easy and effective way to motivate disinclined individuals to engage in colorectal cancer screening.

KW - Behaviour change

KW - Cancer screening

KW - Decision making

KW - Descriptive norm information

KW - Health behaviour

KW - Social norms

U2 - 10.1016/j.pec.2019.04.001

DO - 10.1016/j.pec.2019.04.001

M3 - Journal article

C2 - 30975450

VL - 102

SP - 1621

EP - 1628

JO - Patient Education and Counseling

JF - Patient Education and Counseling

SN - 0738-3991

IS - 9

ER -