TY - JOUR

T1 - The impact of individual and collective reputation on wine prices

T2 - empirical evidence from the Mosel valley

AU - Frick, Bernd

AU - Simmons, Robert

PY - 2013/2

Y1 - 2013/2

N2 - Although of considerable practical importance, the separate impact of individual and collective reputation on firm performance (e.g. product prices) has not yet been convincingly demonstrated. We use a sample of some 70 different wineries offering more than 1,300 different Riesling wines from the Mosel valley to isolate the returns to individual reputation (measured by expert ratings in a highly respected wine guide) from the returns to collective reputation (measured by membership in two different professional associations where members are assumed to monitor each other very closely). We find that both effects are statistically significant and economically relevant with the latter being more important in quantitative terms than the former.

AB - Although of considerable practical importance, the separate impact of individual and collective reputation on firm performance (e.g. product prices) has not yet been convincingly demonstrated. We use a sample of some 70 different wineries offering more than 1,300 different Riesling wines from the Mosel valley to isolate the returns to individual reputation (measured by expert ratings in a highly respected wine guide) from the returns to collective reputation (measured by membership in two different professional associations where members are assumed to monitor each other very closely). We find that both effects are statistically significant and economically relevant with the latter being more important in quantitative terms than the former.

KW - Reputation

KW - Firm performance

KW - Product prices

U2 - 10.1007/s11573-013-0652-x

DO - 10.1007/s11573-013-0652-x

M3 - Journal article

VL - 83

SP - 101

EP - 119

JO - Zeitschrift für Betriebswirtschaft

JF - Zeitschrift für Betriebswirtschaft

SN - 0044-2372

IS - 2

ER -