The impact of self-monitoring on image congruence and product/brand evaluation

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The impact of self-monitoring on image congruence and product/brand evaluation. / Hogg, M K; Cox, A J; Keeling, K A.
In: European Journal of Marketing, Vol. 34, No. 5/6, 2000, p. 641-666.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hogg, MK, Cox, AJ & Keeling, KA 2000, 'The impact of self-monitoring on image congruence and product/brand evaluation', European Journal of Marketing, vol. 34, no. 5/6, pp. 641-666.

APA

Hogg, M. K., Cox, A. J., & Keeling, K. A. (2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34(5/6), 641-666.

Vancouver

Hogg MK, Cox AJ, Keeling KA. The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing. 2000;34(5/6):641-666.

Author

Hogg, M K ; Cox, A J ; Keeling, K A. / The impact of self-monitoring on image congruence and product/brand evaluation. In: European Journal of Marketing. 2000 ; Vol. 34, No. 5/6. pp. 641-666.

Bibtex

@article{ecb453232f4641d8a5368627b9ddab80,

title = "The impact of self-monitoring on image congruence and product/brand evaluation",

author = "Hogg, {M K} and Cox, {A J} and Keeling, {K A}",

year = "2000",

language = "English",

volume = "34",

pages = "641--666",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

number = "5/6",

}

RIS

TY - JOUR

T1 - The impact of self-monitoring on image congruence and product/brand evaluation

AU - Hogg, M K

AU - Cox, A J

AU - Keeling, K A

PY - 2000

Y1 - 2000

M3 - Journal article

VL - 34

SP - 641

EP - 666

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 5/6

ER -

Research