Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - The implicit identity effect
T2 - Identity primes, group size, and helping
AU - Levine, Mark
AU - Cassidy, Clare
AU - Jentzsch, Ines
PY - 2010/12/1
Y1 - 2010/12/1
N2 - Three studies consider the implicit bystander effect in the light of recent advances in social identity approaches to helping. Drawing on the social identity model of deindividuation effects we argue that the implicit bystander effect is shaped not by the number of others imagined, but by who those others are imagined to be. Studies 1 and 2 demonstrate that, when group membership is primed, increasing group size can facilitate helping in line with the norms and values of the group. Study 3 explores mediation processes in group level helping. As group size increases, female participants react faster to words associated with communalism when others are imagined as women rather than strangers. The paper demonstrates that group size and helping behaviour is qualified by an implicit identity effect.
AB - Three studies consider the implicit bystander effect in the light of recent advances in social identity approaches to helping. Drawing on the social identity model of deindividuation effects we argue that the implicit bystander effect is shaped not by the number of others imagined, but by who those others are imagined to be. Studies 1 and 2 demonstrate that, when group membership is primed, increasing group size can facilitate helping in line with the norms and values of the group. Study 3 explores mediation processes in group level helping. As group size increases, female participants react faster to words associated with communalism when others are imagined as women rather than strangers. The paper demonstrates that group size and helping behaviour is qualified by an implicit identity effect.
U2 - 10.1348/014466609X480426
DO - 10.1348/014466609X480426
M3 - Journal article
C2 - 20122306
AN - SCOPUS:78650139086
VL - 49
SP - 785
EP - 802
JO - British Journal of Social Psychology
JF - British Journal of Social Psychology
SN - 0144-6665
IS - 4
ER -