Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 2001 |
---|---|
<mark>Journal</mark> | IEE Colloquium (Digest) |
Issue number | 46 PART I |
Pages (from-to) | 10/1-10/2 |
Publication Status | Published |
<mark>Original language</mark> | English |
In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.