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The importance of a structured New Product Development (NPD) process: A methodology

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>2001
<mark>Journal</mark>IEE Colloquium (Digest)
Issue number46 PART I
Pages (from-to)10/1-10/2
Publication StatusPublished
<mark>Original language</mark>English

Abstract

In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.