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The importance of a structured new product development (NPD) process: A methodology

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The importance of a structured new product development (NPD) process: A methodology. / Owens, Jon; Cooper, Rachel.
In: IEE Colloquium (Digest), No. 46 I, 04.01.2001, p. 57-62.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Owens, J & Cooper, R 2001, 'The importance of a structured new product development (NPD) process: A methodology', IEE Colloquium (Digest), no. 46 I, pp. 57-62.

APA

Owens, J., & Cooper, R. (2001). The importance of a structured new product development (NPD) process: A methodology. IEE Colloquium (Digest), (46 I), 57-62.

Vancouver

Owens J, Cooper R. The importance of a structured new product development (NPD) process: A methodology. IEE Colloquium (Digest). 2001 Jan 4;(46 I):57-62.

Author

Owens, Jon ; Cooper, Rachel. / The importance of a structured new product development (NPD) process : A methodology. In: IEE Colloquium (Digest). 2001 ; No. 46 I. pp. 57-62.

Bibtex

@article{50ffaac7e6c14018bdaa6cffb0281555,
title = "The importance of a structured new product development (NPD) process: A methodology",
abstract = "In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.",
author = "Jon Owens and Rachel Cooper",
year = "2001",
month = jan,
day = "4",
language = "English",
pages = "57--62",
journal = "IEE Colloquium (Digest)",
issn = "0963-3308",
publisher = "Institute of Electrical Engineers",
number = "46 I",

}

RIS

TY - JOUR

T1 - The importance of a structured new product development (NPD) process

T2 - A methodology

AU - Owens, Jon

AU - Cooper, Rachel

PY - 2001/1/4

Y1 - 2001/1/4

N2 - In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.

AB - In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.

UR - http://www.scopus.com/inward/record.url?scp=6344222120&partnerID=8YFLogxK

M3 - Journal article

AN - SCOPUS:6344222120

SP - 57

EP - 62

JO - IEE Colloquium (Digest)

JF - IEE Colloquium (Digest)

SN - 0963-3308

IS - 46 I

ER -