TY - CHAP

T1 - The influence of social capital in the use and promotion of corporate social responsibility

AU - Battaglia, Massimo

AU - Bianchi, Lara

PY - 2013

Y1 - 2013

N2 - This chapter will analyze the links between a typical sociological concept, which is Social Capital, and a business management notion, that is Corporate Social Responsibility. Cooperation, trust, information flows and norms of reciprocity are considered key factors in the promotion of a sustainable development, and both the concept of SC and CSR, even from different perspectives, refer to these elements. In particular, the idea of SC underpins the necessity to analyze the role of social network in influencing economic actions and cooperation. On the other hand, CSR represents the cognizance that economic organizations are part of complex social networks which they cannot disregard, in order to achieve a sustainable success - both in terms of quality and durability. In order to theoretically and empirically canvass the links between these two concepts - SC and CSR - we will describe two different case studies: the first one, regarding the case of SC nourished in small and medium enterprises clustered systems; and the second case study explores the path taken by a co-operative firm to recover its original presence of SC through the use of CSR. The research will show a mutual link between the presence of Social Capital and the use of Corporate Social Responsibility tool and practice among firms.

AB - This chapter will analyze the links between a typical sociological concept, which is Social Capital, and a business management notion, that is Corporate Social Responsibility. Cooperation, trust, information flows and norms of reciprocity are considered key factors in the promotion of a sustainable development, and both the concept of SC and CSR, even from different perspectives, refer to these elements. In particular, the idea of SC underpins the necessity to analyze the role of social network in influencing economic actions and cooperation. On the other hand, CSR represents the cognizance that economic organizations are part of complex social networks which they cannot disregard, in order to achieve a sustainable success - both in terms of quality and durability. In order to theoretically and empirically canvass the links between these two concepts - SC and CSR - we will describe two different case studies: the first one, regarding the case of SC nourished in small and medium enterprises clustered systems; and the second case study explores the path taken by a co-operative firm to recover its original presence of SC through the use of CSR. The research will show a mutual link between the presence of Social Capital and the use of Corporate Social Responsibility tool and practice among firms.

M3 - Chapter

SN - 9781624178221

SP - 301

EP - 320

BT - Social capital

A2 - Johnson, C. Douglas

PB - Nova Science Publishers, Inc.

CY - New York

ER -