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The making of a petrol station and the "on-the-move consumer": classification devices and the shaping of markets

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The making of a petrol station and the "on-the-move consumer": classification devices and the shaping of markets. / Azimont, F; Araujo, L M.

In: Industrial Marketing Management, Vol. 39, No. 6, 2010, p. 1010-1019.

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Azimont, F ; Araujo, L M. / The making of a petrol station and the "on-the-move consumer": classification devices and the shaping of markets. In: Industrial Marketing Management. 2010 ; Vol. 39, No. 6. pp. 1010-1019.

Bibtex

@article{db729c49363d449397847c417f0034d3,
title = "The making of a petrol station and the {"}on-the-move consumer{"}: classification devices and the shaping of markets",
abstract = "This paper addresses the issue of classification devices and their role in shaping markets. We depart from the notion that markets are shaped by multiple calculative agencies and examine how particular forms of calculation are made viable. Classification devices are the infrastructure that makes calculation possible and sustains particular economic orders. We illustrate these notions with an empirical, longitudinal study of a fuel retail company and its initiative to re-classify its network of petrol stations across Europe. Our study focuses on the extensive and protracted negotiations over what constituted relevant categories and the multiple perspectives involved in defining petrol station types. We illustrate how a store typology plays an important role in making assemblages of ideas (e.g. consumer-on-the-go), objects (e.g. store planograms), and managerial roles (e.g. category managers) coalesce around particular constellations of practices which impact upon the outline of markets.",
keywords = "Classification, Calculation , Category management , Market segmentation",
author = "F Azimont and Araujo, {L M}",
year = "2010",
doi = "10.1016/j.indmarman.2010.06.020",
language = "English",
volume = "39",
pages = "1010--1019",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "6",

}

RIS

TY - JOUR

T1 - The making of a petrol station and the "on-the-move consumer": classification devices and the shaping of markets

AU - Azimont, F

AU - Araujo, L M

PY - 2010

Y1 - 2010

N2 - This paper addresses the issue of classification devices and their role in shaping markets. We depart from the notion that markets are shaped by multiple calculative agencies and examine how particular forms of calculation are made viable. Classification devices are the infrastructure that makes calculation possible and sustains particular economic orders. We illustrate these notions with an empirical, longitudinal study of a fuel retail company and its initiative to re-classify its network of petrol stations across Europe. Our study focuses on the extensive and protracted negotiations over what constituted relevant categories and the multiple perspectives involved in defining petrol station types. We illustrate how a store typology plays an important role in making assemblages of ideas (e.g. consumer-on-the-go), objects (e.g. store planograms), and managerial roles (e.g. category managers) coalesce around particular constellations of practices which impact upon the outline of markets.

AB - This paper addresses the issue of classification devices and their role in shaping markets. We depart from the notion that markets are shaped by multiple calculative agencies and examine how particular forms of calculation are made viable. Classification devices are the infrastructure that makes calculation possible and sustains particular economic orders. We illustrate these notions with an empirical, longitudinal study of a fuel retail company and its initiative to re-classify its network of petrol stations across Europe. Our study focuses on the extensive and protracted negotiations over what constituted relevant categories and the multiple perspectives involved in defining petrol station types. We illustrate how a store typology plays an important role in making assemblages of ideas (e.g. consumer-on-the-go), objects (e.g. store planograms), and managerial roles (e.g. category managers) coalesce around particular constellations of practices which impact upon the outline of markets.

KW - Classification

KW - Calculation

KW - Category management

KW - Market segmentation

U2 - 10.1016/j.indmarman.2010.06.020

DO - 10.1016/j.indmarman.2010.06.020

M3 - Journal article

VL - 39

SP - 1010

EP - 1019

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 6

ER -