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The Management Practices & Materials of Market Makers

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Published

Standard

The Management Practices & Materials of Market Makers. / Mason, Katy; Simoes, Claudia.

2011. Paper presented at Academy of Marketing Conference 2011, Liverpool, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Harvard

Mason, K & Simoes, C 2011, 'The Management Practices & Materials of Market Makers', Paper presented at Academy of Marketing Conference 2011, Liverpool, United Kingdom, 5/07/11 - 7/07/11.

APA

Mason, K., & Simoes, C. (2011). The Management Practices & Materials of Market Makers. Paper presented at Academy of Marketing Conference 2011, Liverpool, United Kingdom.

Vancouver

Mason K, Simoes C. The Management Practices & Materials of Market Makers. 2011. Paper presented at Academy of Marketing Conference 2011, Liverpool, United Kingdom.

Author

Mason, Katy ; Simoes, Claudia. / The Management Practices & Materials of Market Makers. Paper presented at Academy of Marketing Conference 2011, Liverpool, United Kingdom.

Bibtex

@conference{257b649edbb74fbc94a19563560263f8,
title = "The Management Practices & Materials of Market Makers",
abstract = "This conceptual paper draws on routine theory and performativity theory to take a closer look at what happens inside organisational routines. Marketing routines are briefly discussed before considering how deepening our understanding of what happens inside the routines might be helpful in generating insights into how marketing routines become entangle with other organisational routines. We suggest that marketing routines create materials that become embedded as ostensive aspects of other organisational routines. In this way the materials generated by marketers - that describe, represent and project market and organisational action - are performative. Marketing materials end up shaping both inter-functional and inter-firm routines. Our argument is illustrated by considering how corporate identity artefacts might act as ostensive aspects of procurement routines. However our argument has much broader implications that this single setting and a research agenda is proposed.",
keywords = "Management Practices, Market Practices, Corporate Identity",
author = "Katy Mason and Claudia Simoes",
year = "2011",
month = jul,
day = "4",
language = "English",
note = "Academy of Marketing Conference 2011 ; Conference date: 05-07-2011 Through 07-07-2011",

}

RIS

TY - CONF

T1 - The Management Practices & Materials of Market Makers

AU - Mason, Katy

AU - Simoes, Claudia

PY - 2011/7/4

Y1 - 2011/7/4

N2 - This conceptual paper draws on routine theory and performativity theory to take a closer look at what happens inside organisational routines. Marketing routines are briefly discussed before considering how deepening our understanding of what happens inside the routines might be helpful in generating insights into how marketing routines become entangle with other organisational routines. We suggest that marketing routines create materials that become embedded as ostensive aspects of other organisational routines. In this way the materials generated by marketers - that describe, represent and project market and organisational action - are performative. Marketing materials end up shaping both inter-functional and inter-firm routines. Our argument is illustrated by considering how corporate identity artefacts might act as ostensive aspects of procurement routines. However our argument has much broader implications that this single setting and a research agenda is proposed.

AB - This conceptual paper draws on routine theory and performativity theory to take a closer look at what happens inside organisational routines. Marketing routines are briefly discussed before considering how deepening our understanding of what happens inside the routines might be helpful in generating insights into how marketing routines become entangle with other organisational routines. We suggest that marketing routines create materials that become embedded as ostensive aspects of other organisational routines. In this way the materials generated by marketers - that describe, represent and project market and organisational action - are performative. Marketing materials end up shaping both inter-functional and inter-firm routines. Our argument is illustrated by considering how corporate identity artefacts might act as ostensive aspects of procurement routines. However our argument has much broader implications that this single setting and a research agenda is proposed.

KW - Management Practices

KW - Market Practices

KW - Corporate Identity

M3 - Conference paper

T2 - Academy of Marketing Conference 2011

Y2 - 5 July 2011 through 7 July 2011

ER -