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The market will have you: the arts of market attachment in a digital economy

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

The market will have you: the arts of market attachment in a digital economy. / McFall, Liz; Deville, Joe.
The Arts of Market Attachment. ed. / Franck Cochoy; Joe Deville; Liz McFall. Routledge, 2017. p. 108-131 (CRESC Culture, Economy and the Social).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

McFall, L & Deville, J 2017, The market will have you: the arts of market attachment in a digital economy. in F Cochoy, J Deville & L McFall (eds), The Arts of Market Attachment. CRESC Culture, Economy and the Social, Routledge, pp. 108-131.

APA

McFall, L., & Deville, J. (2017). The market will have you: the arts of market attachment in a digital economy. In F. Cochoy, J. Deville, & L. McFall (Eds.), The Arts of Market Attachment (pp. 108-131). (CRESC Culture, Economy and the Social). Routledge.

Vancouver

McFall L, Deville J. The market will have you: the arts of market attachment in a digital economy. In Cochoy F, Deville J, McFall L, editors, The Arts of Market Attachment. Routledge. 2017. p. 108-131. (CRESC Culture, Economy and the Social).

Author

McFall, Liz ; Deville, Joe. / The market will have you : the arts of market attachment in a digital economy. The Arts of Market Attachment. editor / Franck Cochoy ; Joe Deville ; Liz McFall. Routledge, 2017. pp. 108-131 (CRESC Culture, Economy and the Social).

Bibtex

@inbook{ec57fdbac8914c53a771b9420825d232,
title = "The market will have you: the arts of market attachment in a digital economy",
abstract = "What might it mean to say that the market will have you? This chapter tackles this question by using Gabriel Tarde{\textquoteright}s central provocation that what we are, our identities, are not matters of {\textquoteleft}being{\textquoteright} but of {\textquoteleft}having{\textquoteright}. The art of markets lies in how this having – of data, relations, associations, ties, {\textquoteleft}us{\textquoteright} – is practically accomplished. We test this idea by looking at how marketing conversations have been conducted in two consumer finance product cases: the industrial life assurance company Prudential Assurance and the payday loan company Wonga. These two cases, we argue, shed new light both on how we understand market attachment and what this might mean in a rapidly evolving digital economy. ",
keywords = "Wonga, Prudential, Payday lending/borrowing, big data, marketing, consumer credit",
author = "Liz McFall and Joe Deville",
year = "2017",
language = "English",
isbn = "9781138904293",
series = "CRESC Culture, Economy and the Social",
publisher = "Routledge",
pages = "108--131",
editor = "Franck Cochoy and Joe Deville and Liz McFall",
booktitle = "The Arts of Market Attachment",

}

RIS

TY - CHAP

T1 - The market will have you

T2 - the arts of market attachment in a digital economy

AU - McFall, Liz

AU - Deville, Joe

PY - 2017

Y1 - 2017

N2 - What might it mean to say that the market will have you? This chapter tackles this question by using Gabriel Tarde’s central provocation that what we are, our identities, are not matters of ‘being’ but of ‘having’. The art of markets lies in how this having – of data, relations, associations, ties, ‘us’ – is practically accomplished. We test this idea by looking at how marketing conversations have been conducted in two consumer finance product cases: the industrial life assurance company Prudential Assurance and the payday loan company Wonga. These two cases, we argue, shed new light both on how we understand market attachment and what this might mean in a rapidly evolving digital economy.

AB - What might it mean to say that the market will have you? This chapter tackles this question by using Gabriel Tarde’s central provocation that what we are, our identities, are not matters of ‘being’ but of ‘having’. The art of markets lies in how this having – of data, relations, associations, ties, ‘us’ – is practically accomplished. We test this idea by looking at how marketing conversations have been conducted in two consumer finance product cases: the industrial life assurance company Prudential Assurance and the payday loan company Wonga. These two cases, we argue, shed new light both on how we understand market attachment and what this might mean in a rapidly evolving digital economy.

KW - Wonga

KW - Prudential

KW - Payday lending/borrowing

KW - big data

KW - marketing

KW - consumer credit

M3 - Chapter

SN - 9781138904293

T3 - CRESC Culture, Economy and the Social

SP - 108

EP - 131

BT - The Arts of Market Attachment

A2 - Cochoy, Franck

A2 - Deville, Joe

A2 - McFall, Liz

PB - Routledge

ER -