Home > Research > Publications & Outputs > The mediated conversational floor

Links

Text available via DOI:

View graph of relations

The mediated conversational floor: An interactive approach to audience reception analysis

Research output: Contribution to Journal/MagazineReview articlepeer-review

Published

Standard

The mediated conversational floor: An interactive approach to audience reception analysis. / Wood, Helen.
In: Media, Culture and Society, Vol. 29, No. 1, 01.01.2007, p. 75-103.

Research output: Contribution to Journal/MagazineReview articlepeer-review

Harvard

APA

Vancouver

Wood H. The mediated conversational floor: An interactive approach to audience reception analysis. Media, Culture and Society. 2007 Jan 1;29(1):75-103. doi: 10.1177/0163443706072000

Author

Wood, Helen. / The mediated conversational floor : An interactive approach to audience reception analysis. In: Media, Culture and Society. 2007 ; Vol. 29, No. 1. pp. 75-103.

Bibtex

@article{810b6a6c92c74879b89c0eadf5925e9d,
title = "The mediated conversational floor: An interactive approach to audience reception analysis",
abstract = "Audience studies, as they have been traditionally associated with cultural studies, have recognized relations of power at each end of the communication process, privileging the framework of 'text-reader' relations. This article offers an alternative method of reception analysis which seeks to overcome text/reader/context distinctions and place the communicative 'act' itself at the centre. It argues that broadcasting needs to be understood within the terms of communication per se with specific tools designed for that dedicated purpose. A model for reception analysis is offered which captures the specifically communicative relationship between daytime talk programmes and viewers by using a 'text-in-action' approach. The findings illuminate the viewing experiences as pragmatically negotiated discursive encounters, establishing the possibility of a 'mediated conversational floor'.",
keywords = "Broadcasting, Daytime television, Discourse analysis, Multi-accentuality, Speech genre, Text-in-action, Viewer interaction",
author = "Helen Wood",
year = "2007",
month = jan,
day = "1",
doi = "10.1177/0163443706072000",
language = "English",
volume = "29",
pages = "75--103",
journal = "Media, Culture and Society",
issn = "0163-4437",
publisher = "SAGE Publications Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - The mediated conversational floor

T2 - An interactive approach to audience reception analysis

AU - Wood, Helen

PY - 2007/1/1

Y1 - 2007/1/1

N2 - Audience studies, as they have been traditionally associated with cultural studies, have recognized relations of power at each end of the communication process, privileging the framework of 'text-reader' relations. This article offers an alternative method of reception analysis which seeks to overcome text/reader/context distinctions and place the communicative 'act' itself at the centre. It argues that broadcasting needs to be understood within the terms of communication per se with specific tools designed for that dedicated purpose. A model for reception analysis is offered which captures the specifically communicative relationship between daytime talk programmes and viewers by using a 'text-in-action' approach. The findings illuminate the viewing experiences as pragmatically negotiated discursive encounters, establishing the possibility of a 'mediated conversational floor'.

AB - Audience studies, as they have been traditionally associated with cultural studies, have recognized relations of power at each end of the communication process, privileging the framework of 'text-reader' relations. This article offers an alternative method of reception analysis which seeks to overcome text/reader/context distinctions and place the communicative 'act' itself at the centre. It argues that broadcasting needs to be understood within the terms of communication per se with specific tools designed for that dedicated purpose. A model for reception analysis is offered which captures the specifically communicative relationship between daytime talk programmes and viewers by using a 'text-in-action' approach. The findings illuminate the viewing experiences as pragmatically negotiated discursive encounters, establishing the possibility of a 'mediated conversational floor'.

KW - Broadcasting

KW - Daytime television

KW - Discourse analysis

KW - Multi-accentuality

KW - Speech genre

KW - Text-in-action

KW - Viewer interaction

U2 - 10.1177/0163443706072000

DO - 10.1177/0163443706072000

M3 - Review article

AN - SCOPUS:33846200417

VL - 29

SP - 75

EP - 103

JO - Media, Culture and Society

JF - Media, Culture and Society

SN - 0163-4437

IS - 1

ER -