Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - The politics of EU health policy and the case of direct-to-consumer advertising for prescription drugs
AU - Geyer, Robert
PY - 2011/11
Y1 - 2011/11
N2 - Direct-to-consumer advertising for prescription drugs (DTCA-PD) is currently banned in the EU, but the pharmaceutical industry (supported by key member states and DG Enterprise) made two major attempts to overturn it in the 2000s at the EU level and failed. What does this failure imply for the debates surrounding this policy area and EU health policy in general? To explore this question, this article will define DTCA-PD, examine its pros and cons, provide a brief overview of EU health policy and present a detailed review of the two recent attempts to overturn the ban. Following this, it will examine the five key elements of EU health policy, evaluate their relevance to the development of the EU's policy towards DTCA-PD and briefly speculate on the future of the ban.
AB - Direct-to-consumer advertising for prescription drugs (DTCA-PD) is currently banned in the EU, but the pharmaceutical industry (supported by key member states and DG Enterprise) made two major attempts to overturn it in the 2000s at the EU level and failed. What does this failure imply for the debates surrounding this policy area and EU health policy in general? To explore this question, this article will define DTCA-PD, examine its pros and cons, provide a brief overview of EU health policy and present a detailed review of the two recent attempts to overturn the ban. Following this, it will examine the five key elements of EU health policy, evaluate their relevance to the development of the EU's policy towards DTCA-PD and briefly speculate on the future of the ban.
KW - European Union
KW - health policy
KW - direct to consumer advertising
KW - prescription drugs
KW - patient information
KW - EU theory
U2 - 10.1111/j.1467-856X.2011.00460.x
DO - 10.1111/j.1467-856X.2011.00460.x
M3 - Journal article
VL - 13
SP - 586
EP - 602
JO - The British Journal of Politics and International Relations
JF - The British Journal of Politics and International Relations
SN - 1467-856X
IS - 4
ER -