Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
| <mark>Journal publication date</mark> | 1/07/2015 |
|---|---|
| <mark>Journal</mark> | Journal of Applied Social Psychology |
| Issue number | 7 |
| Volume | 45 |
| Number of pages | 9 |
| Pages (from-to) | 391-399 |
| Publication Status | Published |
| <mark>Original language</mark> | English |
Conservatives are thought to favor certainty and value tradition (suggesting a focus on the past), whereas liberals are thought to favor change (suggesting a focus on the future), even when it is associated with some degree of uncertainty. On this basis, two studies contrasted references to the past versus the future in language usage. Study 1 analyzed 600 texts from conservative and liberal websites. After adjusting for normative differences, a cross-over interaction was obtained: Conservative posts referenced the past to a greater extent than the future and liberal posts referenced the future more than the past. A conceptually parallel cross-over interaction was obtained in Study 2, which analyzed 145 State of the Union addresses. The temporal orientation of conservatives and liberals, then, appears qualitatively different.