Home > Research > Publications & Outputs > The (post-human) consumer, the (post-avian) chi...

Research

Links

Text available via DOI:

Keywords

View graph of relations

The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption. / Bettany , Shona M. ; Kerrane, Ben.
In: European Journal of Marketing, Vol. 45, No. 11-12, 2011, p. 1746-1756.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Bettany , SM & Kerrane, B 2011, 'The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption', European Journal of Marketing, vol. 45, no. 11-12, pp. 1746-1756. https://doi.org/10.1108/03090561111167388

APA

Bettany , S. M., & Kerrane, B. (2011). The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption. European Journal of Marketing, 45(11-12), 1746-1756. https://doi.org/10.1108/03090561111167388

Vancouver

Bettany SM, Kerrane B. The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption. European Journal of Marketing. 2011;45(11-12):1746-1756. doi: 10.1108/03090561111167388

Author

Bettany , Shona M. ; Kerrane, Ben. / The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu : Towards a material-semiotics of anti-consumption. In: European Journal of Marketing. 2011 ; Vol. 45, No. 11-12. pp. 1746-1756.

Bibtex

@article{7767db4e254b41c4b843742b2c4d2e2a,
title = "The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption",
abstract = "PurposeThe purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption research.Design/methodology/approachThe paper's approach is multi‐site ethnography, following a consumer object, the Omlet Eglu, to trace a field of study within the practices and processes of urban stock‐keeping.FindingsIt was found that the Omlet Eglu was produced as an ambivalent actor within the practices of urban stock‐keeping, allowing an analysis of multiple aspects of consumption/anti‐consumption and consumer resistance/domination that challenges those dualisms as organizing constructs.Practical implicationsThe paper adds to knowledge about the complex constructions of the meaning of egg consumption by consumers. This has the potential to inform retailers and farm producers, as well as organizations that provide goods and services to home food producers.Originality/valueThe paper provides a novel ontological approach to anti‐consumption that addresses current concerns in this field over its underpinning categorizations and over‐reliance upon neo‐liberal models of consumer agency.",
keywords = "Anti‐consumption, Ethnography, Consumer research, Consumer resistance",
author = "Bettany, {Shona M.} and Ben Kerrane",
year = "2011",
doi = "10.1108/03090561111167388",
language = "English",
volume = "45",
pages = "1746--1756",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "11-12",

}

RIS

TY - JOUR

T1 - The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu

T2 - Towards a material-semiotics of anti-consumption

AU - Bettany , Shona M.

AU - Kerrane, Ben

PY - 2011

Y1 - 2011

N2 - PurposeThe purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption research.Design/methodology/approachThe paper's approach is multi‐site ethnography, following a consumer object, the Omlet Eglu, to trace a field of study within the practices and processes of urban stock‐keeping.FindingsIt was found that the Omlet Eglu was produced as an ambivalent actor within the practices of urban stock‐keeping, allowing an analysis of multiple aspects of consumption/anti‐consumption and consumer resistance/domination that challenges those dualisms as organizing constructs.Practical implicationsThe paper adds to knowledge about the complex constructions of the meaning of egg consumption by consumers. This has the potential to inform retailers and farm producers, as well as organizations that provide goods and services to home food producers.Originality/valueThe paper provides a novel ontological approach to anti‐consumption that addresses current concerns in this field over its underpinning categorizations and over‐reliance upon neo‐liberal models of consumer agency.

AB - PurposeThe purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption research.Design/methodology/approachThe paper's approach is multi‐site ethnography, following a consumer object, the Omlet Eglu, to trace a field of study within the practices and processes of urban stock‐keeping.FindingsIt was found that the Omlet Eglu was produced as an ambivalent actor within the practices of urban stock‐keeping, allowing an analysis of multiple aspects of consumption/anti‐consumption and consumer resistance/domination that challenges those dualisms as organizing constructs.Practical implicationsThe paper adds to knowledge about the complex constructions of the meaning of egg consumption by consumers. This has the potential to inform retailers and farm producers, as well as organizations that provide goods and services to home food producers.Originality/valueThe paper provides a novel ontological approach to anti‐consumption that addresses current concerns in this field over its underpinning categorizations and over‐reliance upon neo‐liberal models of consumer agency.

KW - Anti‐consumption

KW - Ethnography

KW - Consumer research

KW - Consumer resistance

U2 - 10.1108/03090561111167388

DO - 10.1108/03090561111167388

M3 - Journal article

VL - 45

SP - 1746

EP - 1756

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 11-12

ER -