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The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling

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The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling. / Cong, J.; Ahmad, Z.; Alsaedi, B.S.O. et al.
In: Computational Intelligence and Neuroscience, Vol. 2021, 1346994, 20.10.2021.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Cong, J, Ahmad, Z, Alsaedi, BSO, Alamri, OA, Alkhairy, I & Alsuhabi, H 2021, 'The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling', Computational Intelligence and Neuroscience, vol. 2021, 1346994. https://doi.org/10.1155/2021/1346994

APA

Cong, J., Ahmad, Z., Alsaedi, B. S. O., Alamri, O. A., Alkhairy, I., & Alsuhabi, H. (2021). The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling. Computational Intelligence and Neuroscience, 2021, Article 1346994. https://doi.org/10.1155/2021/1346994

Vancouver

Cong J, Ahmad Z, Alsaedi BSO, Alamri OA, Alkhairy I, Alsuhabi H. The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling. Computational Intelligence and Neuroscience. 2021 Oct 20;2021:1346994. doi: 10.1155/2021/1346994

Author

Cong, J. ; Ahmad, Z. ; Alsaedi, B.S.O. et al. / The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling. In: Computational Intelligence and Neuroscience. 2021 ; Vol. 2021.

Bibtex

@article{e9175c3922394b0ba7c36dc4897c6a80,
title = "The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling",
abstract = "Marketing refers to the strategies a company undertakes to promote its brands to its potential audience. Advertising provides useful venues for marketing to promote a company's survives/goods to the audience. It has a positive impact on the sale of services or products. In this study, we consider a well-known online medium called Twitter (the fourth most popular social media platform used by marketers) to check its impact on sales. For this purpose, the simple linear regression modeling approach is implemented to test the significance and usefulness of Twitter advertising on sale. Statistical tests such as t-test and correlation test are adopted to test the hypothesis of the {"}impact of Twitter advertising on sales.{"}Based on the findings of this study, it is observed that Twitter advertising has a positive impact on sales. Furthermore, a new statistical model called the exponential T-X exponentiated exponential is introduced. The proposed model is very interesting and possesses heavy-tailed characteristics which are useful in finance and other related sectors. Finally, the applicability of the new model is illustrated by considering the sales data. ",
keywords = "Commerce, Regression analysis, Sales, Advertizing, Exponentials, Linear regression modelling, Modeling approach, Online medium, Regression analysis models, Simple linear regression, Social media platforms, Statistic modeling, T-tests, Social networking (online)",
author = "J. Cong and Z. Ahmad and B.S.O. Alsaedi and O.A. Alamri and I. Alkhairy and H. Alsuhabi",
year = "2021",
month = oct,
day = "20",
doi = "10.1155/2021/1346994",
language = "English",
volume = "2021",
journal = "Computational Intelligence and Neuroscience",
issn = "1687-5265",
publisher = "Hindawi",

}

RIS

TY - JOUR

T1 - The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling

AU - Cong, J.

AU - Ahmad, Z.

AU - Alsaedi, B.S.O.

AU - Alamri, O.A.

AU - Alkhairy, I.

AU - Alsuhabi, H.

PY - 2021/10/20

Y1 - 2021/10/20

N2 - Marketing refers to the strategies a company undertakes to promote its brands to its potential audience. Advertising provides useful venues for marketing to promote a company's survives/goods to the audience. It has a positive impact on the sale of services or products. In this study, we consider a well-known online medium called Twitter (the fourth most popular social media platform used by marketers) to check its impact on sales. For this purpose, the simple linear regression modeling approach is implemented to test the significance and usefulness of Twitter advertising on sale. Statistical tests such as t-test and correlation test are adopted to test the hypothesis of the "impact of Twitter advertising on sales."Based on the findings of this study, it is observed that Twitter advertising has a positive impact on sales. Furthermore, a new statistical model called the exponential T-X exponentiated exponential is introduced. The proposed model is very interesting and possesses heavy-tailed characteristics which are useful in finance and other related sectors. Finally, the applicability of the new model is illustrated by considering the sales data.

AB - Marketing refers to the strategies a company undertakes to promote its brands to its potential audience. Advertising provides useful venues for marketing to promote a company's survives/goods to the audience. It has a positive impact on the sale of services or products. In this study, we consider a well-known online medium called Twitter (the fourth most popular social media platform used by marketers) to check its impact on sales. For this purpose, the simple linear regression modeling approach is implemented to test the significance and usefulness of Twitter advertising on sale. Statistical tests such as t-test and correlation test are adopted to test the hypothesis of the "impact of Twitter advertising on sales."Based on the findings of this study, it is observed that Twitter advertising has a positive impact on sales. Furthermore, a new statistical model called the exponential T-X exponentiated exponential is introduced. The proposed model is very interesting and possesses heavy-tailed characteristics which are useful in finance and other related sectors. Finally, the applicability of the new model is illustrated by considering the sales data.

KW - Commerce

KW - Regression analysis

KW - Sales

KW - Advertizing

KW - Exponentials

KW - Linear regression modelling

KW - Modeling approach

KW - Online medium

KW - Regression analysis models

KW - Simple linear regression

KW - Social media platforms

KW - Statistic modeling

KW - T-tests

KW - Social networking (online)

U2 - 10.1155/2021/1346994

DO - 10.1155/2021/1346994

M3 - Journal article

VL - 2021

JO - Computational Intelligence and Neuroscience

JF - Computational Intelligence and Neuroscience

SN - 1687-5265

M1 - 1346994

ER -