Accepted author manuscript, 720 KB, PDF document
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 1/06/2018 |
---|---|
<mark>Journal</mark> | Marketing Theory |
Issue number | 2 |
Volume | 18 |
Number of pages | 17 |
Pages (from-to) | 249-265 |
Publication Status | Published |
Early online date | 25/09/17 |
<mark>Original language</mark> | English |