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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published
Publication date1996
Host publicationRetail Marketing
Place of PublicationLondon and New York
PublisherRoutledge
Pages43-63
Number of pages21
ISBN (print)9780714641751
<mark>Original language</mark>English