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The status quo of marketing organisation in UK ...
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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
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N Piercy
N S Alexander
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Publication date
1996
Host publication
Retail Marketing
Place of Publication
London and New York
Publisher
Routledge
Pages
43-63
Number of pages
21
ISBN (Print)
9780714641751
<mark>Original language</mark>
English