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The Usage of Social Media in New Product Development Process: The benefits and the challenges

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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The Usage of Social Media in New Product Development Process: The benefits and the challenges. / Liu, Rebecca Ru-Yuh; Kop, Aysegul Eda.
Handbook of Research on Integrating Social Media into Strategic Marketing. ed. / Nick Hajili. Hershey, PA: IGI Global, 2015. p. 120-139.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Liu, RR-Y & Kop, AE 2015, The Usage of Social Media in New Product Development Process: The benefits and the challenges. in N Hajili (ed.), Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, Hershey, PA, pp. 120-139. https://doi.org/10.4018/978-1-4666-8353-2.ch008

APA

Liu, R. R-Y., & Kop, A. E. (2015). The Usage of Social Media in New Product Development Process: The benefits and the challenges. In N. Hajili (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 120-139). IGI Global. https://doi.org/10.4018/978-1-4666-8353-2.ch008

Vancouver

Liu RR-Y, Kop AE. The Usage of Social Media in New Product Development Process: The benefits and the challenges. In Hajili N, editor, Handbook of Research on Integrating Social Media into Strategic Marketing. Hershey, PA: IGI Global. 2015. p. 120-139 doi: 10.4018/978-1-4666-8353-2.ch008

Author

Liu, Rebecca Ru-Yuh ; Kop, Aysegul Eda. / The Usage of Social Media in New Product Development Process : The benefits and the challenges. Handbook of Research on Integrating Social Media into Strategic Marketing. editor / Nick Hajili. Hershey, PA : IGI Global, 2015. pp. 120-139

Bibtex

@inbook{590616626ade4c7dad9b34e1dc33e18a,
title = "The Usage of Social Media in New Product Development Process: The benefits and the challenges",
abstract = "This chapter contributes to a better understanding of the role of social media in the NPD process and a debate about the impact of social media on NPD success. Through a critical literature review, this chapter provides an insight into the impact of social media on incremental NPD and its contribution to NPD success, in the context of customer involvement. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.",
author = "Liu, {Rebecca Ru-Yuh} and Kop, {Aysegul Eda}",
year = "2015",
month = apr,
doi = "10.4018/978-1-4666-8353-2.ch008",
language = "English",
isbn = "9781466683532",
pages = "120--139",
editor = "Nick Hajili",
booktitle = "Handbook of Research on Integrating Social Media into Strategic Marketing",
publisher = "IGI Global",

}

RIS

TY - CHAP

T1 - The Usage of Social Media in New Product Development Process

T2 - The benefits and the challenges

AU - Liu, Rebecca Ru-Yuh

AU - Kop, Aysegul Eda

PY - 2015/4

Y1 - 2015/4

N2 - This chapter contributes to a better understanding of the role of social media in the NPD process and a debate about the impact of social media on NPD success. Through a critical literature review, this chapter provides an insight into the impact of social media on incremental NPD and its contribution to NPD success, in the context of customer involvement. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.

AB - This chapter contributes to a better understanding of the role of social media in the NPD process and a debate about the impact of social media on NPD success. Through a critical literature review, this chapter provides an insight into the impact of social media on incremental NPD and its contribution to NPD success, in the context of customer involvement. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.

U2 - 10.4018/978-1-4666-8353-2.ch008

DO - 10.4018/978-1-4666-8353-2.ch008

M3 - Chapter

SN - 9781466683532

SP - 120

EP - 139

BT - Handbook of Research on Integrating Social Media into Strategic Marketing

A2 - Hajili, Nick

PB - IGI Global

CY - Hershey, PA

ER -