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The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure

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The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure. / Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi.
In: Journal of Retailing and Consumer Services, Vol. 15, No. 2, 03.2008, p. 93-103.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Sternquist B, Runyan RC, Chen Z. The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure. Journal of Retailing and Consumer Services. 2008 Mar;15(2):93-103. doi: 10.1016/j.jretconser.2007.05.004

Author

Sternquist, Brenda ; Runyan, Rodney C. ; Chen, Zhengyi. / The use of buying committees by Chinese retailers : the effects of environment and strategy upon structure. In: Journal of Retailing and Consumer Services. 2008 ; Vol. 15, No. 2. pp. 93-103.

Bibtex

@article{cd23b1e1c5e64c479235bd5225084bbb,
title = "The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure",
abstract = "Using an organizational theory framework, this study investigates the use of buying committees by Chinese retailers in the value chain. We conducted a survey of 100 Chinese retailers to determine the effects of the environment and firm strategy upon firm structure. Results from the study revealed that market orientation was inversely related to economic development as well as firm size; market orientation does not predict the use of buying committees; the environmental factors of ownership type and economic development predict buying committee use, but market orientation does not. We offer conclusions and implications for suppliers and other members of the value chain.",
keywords = "Chinese retailing, Value chain, Market orientation",
author = "Brenda Sternquist and Runyan, {Rodney C.} and Zhengyi Chen",
year = "2008",
month = mar,
doi = "10.1016/j.jretconser.2007.05.004",
language = "English",
volume = "15",
pages = "93--103",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - The use of buying committees by Chinese retailers

T2 - the effects of environment and strategy upon structure

AU - Sternquist, Brenda

AU - Runyan, Rodney C.

AU - Chen, Zhengyi

PY - 2008/3

Y1 - 2008/3

N2 - Using an organizational theory framework, this study investigates the use of buying committees by Chinese retailers in the value chain. We conducted a survey of 100 Chinese retailers to determine the effects of the environment and firm strategy upon firm structure. Results from the study revealed that market orientation was inversely related to economic development as well as firm size; market orientation does not predict the use of buying committees; the environmental factors of ownership type and economic development predict buying committee use, but market orientation does not. We offer conclusions and implications for suppliers and other members of the value chain.

AB - Using an organizational theory framework, this study investigates the use of buying committees by Chinese retailers in the value chain. We conducted a survey of 100 Chinese retailers to determine the effects of the environment and firm strategy upon firm structure. Results from the study revealed that market orientation was inversely related to economic development as well as firm size; market orientation does not predict the use of buying committees; the environmental factors of ownership type and economic development predict buying committee use, but market orientation does not. We offer conclusions and implications for suppliers and other members of the value chain.

KW - Chinese retailing

KW - Value chain

KW - Market orientation

U2 - 10.1016/j.jretconser.2007.05.004

DO - 10.1016/j.jretconser.2007.05.004

M3 - Journal article

VL - 15

SP - 93

EP - 103

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

IS - 2

ER -