The use of status for the promotion of intergroup helping

Marketing

Keywords

intergroup helping, fair trade, anti-egalitarianism, status, altruism

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Published

Standard

The use of status for the promotion of intergroup helping. / Usslepp, Thomas; Hogg, Margaret ; Awanis, Sandra.
2021 AMA Summer Academic Conference: Reimagining Marketing Proceedings. ed. / Matilda Dorotic; Renée Richardson Gosline; Denish Shah. American Marketing Association, 2021. p. 96-99 (American Marketing Association Conference Proceedings; Vol. 32).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Harvard

Usslepp, T, Hogg, M & Awanis, S 2021, The use of status for the promotion of intergroup helping. in M Dorotic, RR Gosline & D Shah (eds), 2021 AMA Summer Academic Conference: Reimagining Marketing Proceedings. American Marketing Association Conference Proceedings, vol. 32, American Marketing Association, pp. 96-99.

APA

Usslepp, T., Hogg, M., & Awanis, S. (2021). The use of status for the promotion of intergroup helping. In M. Dorotic, R. R. Gosline, & D. Shah (Eds.), 2021 AMA Summer Academic Conference: Reimagining Marketing Proceedings (pp. 96-99). (American Marketing Association Conference Proceedings; Vol. 32). American Marketing Association.

Vancouver

Usslepp T, Hogg M , Awanis S. The use of status for the promotion of intergroup helping. In Dorotic M, Gosline RR, Shah D, editors, 2021 AMA Summer Academic Conference: Reimagining Marketing Proceedings. American Marketing Association. 2021. p. 96-99. (American Marketing Association Conference Proceedings).

Author

Usslepp, Thomas ; Hogg, Margaret ; Awanis, Sandra. / The use of status for the promotion of intergroup helping. 2021 AMA Summer Academic Conference: Reimagining Marketing Proceedings. editor / Matilda Dorotic ; Renée Richardson Gosline ; Denish Shah. American Marketing Association, 2021. pp. 96-99 (American Marketing Association Conference Proceedings).

Bibtex

@inbook{1fc41112a9b840e6b980c4134d72a997,

title = "The use of status for the promotion of intergroup helping",

abstract = "Our research demonstrates that utilising status rather than altruism in marketing communications helps to promote intergroup helping to consumers who are not generally inclined to help groups in need",

keywords = "intergroup helping, fair trade, anti-egalitarianism, status, altruism",

author = "Thomas Usslepp and Margaret Hogg and Sandra Awanis",

year = "2021",

month = aug,

day = "4",

language = "English",

series = "American Marketing Association Conference Proceedings",

publisher = "American Marketing Association",

pages = "96--99",

editor = "Matilda Dorotic and Gosline, {Ren{\'e}e Richardson } and Shah, {Denish }",

booktitle = "2021 AMA Summer Academic Conference",

address = "United States",

}

RIS

TY - CHAP

T1 - The use of status for the promotion of intergroup helping

AU - Usslepp, Thomas

AU - Hogg, Margaret

AU - Awanis, Sandra

PY - 2021/8/4

Y1 - 2021/8/4

N2 - Our research demonstrates that utilising status rather than altruism in marketing communications helps to promote intergroup helping to consumers who are not generally inclined to help groups in need

AB - Our research demonstrates that utilising status rather than altruism in marketing communications helps to promote intergroup helping to consumers who are not generally inclined to help groups in need

KW - intergroup helping

KW - fair trade

KW - anti-egalitarianism

KW - status

KW - altruism

M3 - Abstract

T3 - American Marketing Association Conference Proceedings

SP - 96

EP - 99

BT - 2021 AMA Summer Academic Conference

A2 - Dorotic, Matilda

A2 - Gosline, Renée Richardson

A2 - Shah, Denish

PB - American Marketing Association

ER -

Research

Keywords