Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - The value architecture of servitization
T2 - Expanding the research scope
AU - Garcia Martin, Patricia Carolina
AU - Schroeder, Andreas
AU - Ziaee Bigdeli, Ali
PY - 2019/11/1
Y1 - 2019/11/1
N2 - Servitization generates implications for the manufacturers' value creation, delivery and capture processes and also for their customers and business partners. As individual studies have started to investigate the different value processes in servitization and the effects they have on the manufacturers' wider context, it becomes important to consolidate prior research and develop an integrative understanding of value in servitization. The present study is based on a systematic review of the servitization literature, expanding the research scope from a dyadic to a triadic, network and system level of analysis. The study creates a value architecture framework which establishes a comprehensive understanding of value in servitization, with implications for future servitization theory building and strategy development.
AB - Servitization generates implications for the manufacturers' value creation, delivery and capture processes and also for their customers and business partners. As individual studies have started to investigate the different value processes in servitization and the effects they have on the manufacturers' wider context, it becomes important to consolidate prior research and develop an integrative understanding of value in servitization. The present study is based on a systematic review of the servitization literature, expanding the research scope from a dyadic to a triadic, network and system level of analysis. The study creates a value architecture framework which establishes a comprehensive understanding of value in servitization, with implications for future servitization theory building and strategy development.
KW - Advanced services
KW - Manufacturing
KW - Servitization
KW - Value
U2 - 10.1016/j.jbusres.2019.04.010
DO - 10.1016/j.jbusres.2019.04.010
M3 - Journal article
VL - 104
SP - 438
EP - 449
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -