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The value of design: an issue of vision, creativity and interpretation

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Publication date2016
Host publicationDesign Research Society Conference Proceedings 2016
EditorsPeter Lloyd, Erik Bohemia
Number of pages17
<mark>Original language</mark>English

Publication series

NameDesign Research Society Conference Proceedings 2016
PublisherDesign Research Society
ISSN (electronic)2398-3132


What is the value of design? Why should firms invest in design? The paper
aims at clarifying the value of design, its dimensions and its variables (qualitative and quantitative) throughout a literature review and analysis. The premise is that firms invest in design to create value. Design has evolved, becoming closely related to innovation, and the need to clarify its dimensions and relationships to value within firms and society rises. Despite the global growing interest in design, it is not fully understood how it brings benefits to the company. The concept of value is found in a fragmented literature including economics, marketing, business, management, value engineering, design domains, social and environmental sustainability. In conclusion, the value of design still is under-researched and new dimensions emerge. It is shaped by designers and companies visions, creativity and interpretations. Better crossfertilization is required to identify the mechanisms of value creation by design.