Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. / Penz, E; Hogg, M K.
36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007. N/A: unknown, 2007.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Bibtex

@inproceedings{5a70a55ab49846059c20e081b6b9ead7,

title = "Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour",

author = "E Penz and Hogg, {M K}",

year = "2007",

language = "English",

booktitle = "36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007",

publisher = "unknown",

}

RIS

TY - GEN

T1 - Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

AU - Penz, E

AU - Hogg, M K

PY - 2007

Y1 - 2007

M3 - Conference contribution/Paper

BT - 36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007

PB - unknown

CY - N/A

ER -

Research