Home > Research > Publications & Outputs > Transformational Retailing and the Emergence of...

Research

Electronic data

  • Transformational Retailing Accepted Author Manuscript

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in History of Retailing and Consumption on 24/02/2021, available online: http://www.tandfonline.com/10.1080/2373518X.2020.1859926

    Accepted author manuscript, 291 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

Links

Text available via DOI:

View graph of relations

Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900. / Alexander, Nicholas; Doherty, Anne Marie; Cronin, James.
In: History of Retailing and Consumption , Vol. 6, No. 2, 31.12.2020, p. 78-96.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Alexander, N, Doherty, AM & Cronin, J 2020, 'Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900', History of Retailing and Consumption , vol. 6, no. 2, pp. 78-96. https://doi.org/10.1080/2373518X.2020.1859926

APA

Alexander, N., Doherty, A. M., & Cronin, J. (2020). Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900. History of Retailing and Consumption , 6(2), 78-96. https://doi.org/10.1080/2373518X.2020.1859926

Vancouver

Alexander N, Doherty AM, Cronin J. Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900. History of Retailing and Consumption . 2020 Dec 31;6(2):78-96. doi: 10.1080/2373518X.2020.1859926

Author

Alexander, Nicholas ; Doherty, Anne Marie ; Cronin, James. / Transformational Retailing and the Emergence of a Modern Brand : Liberty of London, 1875-1900. In: History of Retailing and Consumption . 2020 ; Vol. 6, No. 2. pp. 78-96.

Bibtex

@article{77ab24df3cfa45f99d6a4e269ee1cf20,
title = "Transformational Retailing and the Emergence of a Modern Brand: Liberty of London, 1875-1900",
abstract = "This article considers the role of a transformational retail setting in the development of an iconic brand identity in the last quarter of the nineteenth century. The focus of this research is Liberty of London. Through experiential engagement and augmented admission, Liberty created a retail environment that challenged existing practices. Coupled with the development of a brand identity enhanced through authoritative advocacy and consumers{\textquoteright} allegorical encounters with the firm{\textquoteright}s core brand message, Liberty achieved the symbolic substantiation of a distinct taste regime through the market-mediation of authenticity. We discuss how brand representation in a transformational retail setting in the metropolitan market of the late nineteenth century legitimized and structured consumer expectations in a context of growing middle class demand for merchandise with enhanced aesthetic qualities and associated lifestyle values. ",
author = "Nicholas Alexander and Doherty, {Anne Marie} and James Cronin",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in History of Retailing and Consumption on 24/02/2021, available online: http://www.tandfonline.com/10.1080/2373518X.2020.1859926",
year = "2020",
month = dec,
day = "31",
doi = "10.1080/2373518X.2020.1859926",
language = "English",
volume = "6",
pages = "78--96",
journal = "History of Retailing and Consumption ",
publisher = "Taylor & Francis",
number = "2",

}

RIS

TY - JOUR

T1 - Transformational Retailing and the Emergence of a Modern Brand

T2 - Liberty of London, 1875-1900

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

AU - Cronin, James

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in History of Retailing and Consumption on 24/02/2021, available online: http://www.tandfonline.com/10.1080/2373518X.2020.1859926

PY - 2020/12/31

Y1 - 2020/12/31

N2 - This article considers the role of a transformational retail setting in the development of an iconic brand identity in the last quarter of the nineteenth century. The focus of this research is Liberty of London. Through experiential engagement and augmented admission, Liberty created a retail environment that challenged existing practices. Coupled with the development of a brand identity enhanced through authoritative advocacy and consumers’ allegorical encounters with the firm’s core brand message, Liberty achieved the symbolic substantiation of a distinct taste regime through the market-mediation of authenticity. We discuss how brand representation in a transformational retail setting in the metropolitan market of the late nineteenth century legitimized and structured consumer expectations in a context of growing middle class demand for merchandise with enhanced aesthetic qualities and associated lifestyle values.

AB - This article considers the role of a transformational retail setting in the development of an iconic brand identity in the last quarter of the nineteenth century. The focus of this research is Liberty of London. Through experiential engagement and augmented admission, Liberty created a retail environment that challenged existing practices. Coupled with the development of a brand identity enhanced through authoritative advocacy and consumers’ allegorical encounters with the firm’s core brand message, Liberty achieved the symbolic substantiation of a distinct taste regime through the market-mediation of authenticity. We discuss how brand representation in a transformational retail setting in the metropolitan market of the late nineteenth century legitimized and structured consumer expectations in a context of growing middle class demand for merchandise with enhanced aesthetic qualities and associated lifestyle values.

U2 - 10.1080/2373518X.2020.1859926

DO - 10.1080/2373518X.2020.1859926

M3 - Journal article

VL - 6

SP - 78

EP - 96

JO - History of Retailing and Consumption

JF - History of Retailing and Consumption

IS - 2

ER -