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Transitional space and new forms of value co-creation in online brand communities

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Transitional space and new forms of value co-creation in online brand communities. / Skandalis, Alexandros.
In: Journal of Business Research, Vol. 155, No. A, 113392, 31.01.2023.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Skandalis, A 2023, 'Transitional space and new forms of value co-creation in online brand communities', Journal of Business Research, vol. 155, no. A, 113392. https://doi.org/10.1016/j.jbusres.2022.113392

APA

Skandalis, A. (2023). Transitional space and new forms of value co-creation in online brand communities. Journal of Business Research, 155(A), Article 113392. https://doi.org/10.1016/j.jbusres.2022.113392

Vancouver

Skandalis A. Transitional space and new forms of value co-creation in online brand communities. Journal of Business Research. 2023 Jan 31;155(A):113392. Epub 2022 Nov 4. doi: 10.1016/j.jbusres.2022.113392

Author

Skandalis, Alexandros. / Transitional space and new forms of value co-creation in online brand communities. In: Journal of Business Research. 2023 ; Vol. 155, No. A.

Bibtex

@article{454e10e9b12f4b9a922115c2b8cdc1f2,
title = "Transitional space and new forms of value co-creation in online brand communities",
abstract = "Drawing on a netnographic study and in-depth interviews within the online Greek Football Manager community, this paper explores the specific role of reality and fantasy in generating and sustaining brand value co-creation. Inspired by Winnicott{\textquoteright}s psychoanalytic theory, this study illustrates how value co-creation occurs in-between reality and fantasy and unfolds via the complex interplay of real and fantasy-oriented resources which are largely situated in transitional space, that is the intermediate space of experience between shared reality and individual fantasy, and is facilitated by various transitional objects. The findings further highlight that members engage in a series of voluntary work activities while navigating themselves between the everyday shared reality of the real football word and the individual fantasy of their gaming experiences. This study puts forth a novel theoretical framework of value co-creation in transitional space within the context of online brand communities and draws theoretical and practical implications for future research.",
keywords = "Digital gaming, Value co-creation, Online brand communities, Winnicott, Transitional space, Football Manager",
author = "Alexandros Skandalis",
year = "2023",
month = jan,
day = "31",
doi = "10.1016/j.jbusres.2022.113392",
language = "English",
volume = "155",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "A",

}

RIS

TY - JOUR

T1 - Transitional space and new forms of value co-creation in online brand communities

AU - Skandalis, Alexandros

PY - 2023/1/31

Y1 - 2023/1/31

N2 - Drawing on a netnographic study and in-depth interviews within the online Greek Football Manager community, this paper explores the specific role of reality and fantasy in generating and sustaining brand value co-creation. Inspired by Winnicott’s psychoanalytic theory, this study illustrates how value co-creation occurs in-between reality and fantasy and unfolds via the complex interplay of real and fantasy-oriented resources which are largely situated in transitional space, that is the intermediate space of experience between shared reality and individual fantasy, and is facilitated by various transitional objects. The findings further highlight that members engage in a series of voluntary work activities while navigating themselves between the everyday shared reality of the real football word and the individual fantasy of their gaming experiences. This study puts forth a novel theoretical framework of value co-creation in transitional space within the context of online brand communities and draws theoretical and practical implications for future research.

AB - Drawing on a netnographic study and in-depth interviews within the online Greek Football Manager community, this paper explores the specific role of reality and fantasy in generating and sustaining brand value co-creation. Inspired by Winnicott’s psychoanalytic theory, this study illustrates how value co-creation occurs in-between reality and fantasy and unfolds via the complex interplay of real and fantasy-oriented resources which are largely situated in transitional space, that is the intermediate space of experience between shared reality and individual fantasy, and is facilitated by various transitional objects. The findings further highlight that members engage in a series of voluntary work activities while navigating themselves between the everyday shared reality of the real football word and the individual fantasy of their gaming experiences. This study puts forth a novel theoretical framework of value co-creation in transitional space within the context of online brand communities and draws theoretical and practical implications for future research.

KW - Digital gaming

KW - Value co-creation

KW - Online brand communities

KW - Winnicott

KW - Transitional space

KW - Football Manager

U2 - 10.1016/j.jbusres.2022.113392

DO - 10.1016/j.jbusres.2022.113392

M3 - Journal article

VL - 155

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - A

M1 - 113392

ER -