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Twenty years of energy demand management: We know more about individual behavior but how much do we really known about demand?

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Publication date1/12/2000
Number of pages19
<mark>Original language</mark>English


An overview is given on how the focus on individual behavior has limited the role of social science in contributing to an understanding of demand. A new approach is introduced which recasts the demand for energy, and the things which use energy, as a social demand, dependent not just on prices and degree of consumer awareness, but also on social norms and a network of social institutions.