Final published version
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Publication date | 1/12/2000 |
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Number of pages | 19 |
Pages | 8.435-8.453 |
<mark>Original language</mark> | English |
An overview is given on how the focus on individual behavior has limited the role of social science in contributing to an understanding of demand. A new approach is introduced which recasts the demand for energy, and the things which use energy, as a social demand, dependent not just on prices and degree of consumer awareness, but also on social norms and a network of social institutions.