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Two worlds: design relativity in the complex world

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Two worlds : design relativity in the complex world. / Hwangbo, Hyunwook.

2013. Paper presented at Crafting the future:10th European Academy of Design Conference, Gothenburg, Sweden.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Harvard

Hwangbo, H 2013, 'Two worlds: design relativity in the complex world', Paper presented at Crafting the future:10th European Academy of Design Conference, Gothenburg, Sweden, 17/04/13 - 19/04/13.

APA

Hwangbo, H. (2013). Two worlds: design relativity in the complex world. Paper presented at Crafting the future:10th European Academy of Design Conference, Gothenburg, Sweden.

Vancouver

Hwangbo H. Two worlds: design relativity in the complex world. 2013. Paper presented at Crafting the future:10th European Academy of Design Conference, Gothenburg, Sweden.

Author

Hwangbo, Hyunwook. / Two worlds : design relativity in the complex world. Paper presented at Crafting the future:10th European Academy of Design Conference, Gothenburg, Sweden.

Bibtex

@conference{119d981778e646fbae35f839f68ca471,
title = "Two worlds: design relativity in the complex world",
abstract = "This paper proposes that there could be {\textquoteleft}relative{\textquoteright} meanings of design in organizations, according to the different national cultures in which the organizations predominantly reside, due to the different organizational vocabulary that is used in the design of a {\textquoteleft}complex product{\textquoteright}. The paper suggests that under complex conditions, different meanings of design according to national cultures could influence, not only the development of an organization, but also the design of these complex products. The author contends that much research on the meaning of design and its use in design-led innovation takes a Western perspective; however this paper discusses how different national cultures influence the construction of product design and how different national cultures could influence the meaning of design in complex organizations. This is achieved by examining a case study in Samsung, which has been involved in a global dispute regarding its product design patents with Apple. This paper explores how this lens might help to understand how design-led innovation is viewed differently and how the resulting product design is influenced by national and derived organizational cultures.",
keywords = "complex product design, complex organization, design-driven innovation, meaning of design, organization cultures",
author = "Hyunwook Hwangbo",
note = "Date of acceptance : 19/11/2012; Crafting the future:10th European Academy of Design Conference ; Conference date: 17-04-2013 Through 19-04-2013",
year = "2013",
month = apr,
language = "English",

}

RIS

TY - CONF

T1 - Two worlds

T2 - Crafting the future:10th European Academy of Design Conference

AU - Hwangbo, Hyunwook

N1 - Date of acceptance : 19/11/2012

PY - 2013/4

Y1 - 2013/4

N2 - This paper proposes that there could be ‘relative’ meanings of design in organizations, according to the different national cultures in which the organizations predominantly reside, due to the different organizational vocabulary that is used in the design of a ‘complex product’. The paper suggests that under complex conditions, different meanings of design according to national cultures could influence, not only the development of an organization, but also the design of these complex products. The author contends that much research on the meaning of design and its use in design-led innovation takes a Western perspective; however this paper discusses how different national cultures influence the construction of product design and how different national cultures could influence the meaning of design in complex organizations. This is achieved by examining a case study in Samsung, which has been involved in a global dispute regarding its product design patents with Apple. This paper explores how this lens might help to understand how design-led innovation is viewed differently and how the resulting product design is influenced by national and derived organizational cultures.

AB - This paper proposes that there could be ‘relative’ meanings of design in organizations, according to the different national cultures in which the organizations predominantly reside, due to the different organizational vocabulary that is used in the design of a ‘complex product’. The paper suggests that under complex conditions, different meanings of design according to national cultures could influence, not only the development of an organization, but also the design of these complex products. The author contends that much research on the meaning of design and its use in design-led innovation takes a Western perspective; however this paper discusses how different national cultures influence the construction of product design and how different national cultures could influence the meaning of design in complex organizations. This is achieved by examining a case study in Samsung, which has been involved in a global dispute regarding its product design patents with Apple. This paper explores how this lens might help to understand how design-led innovation is viewed differently and how the resulting product design is influenced by national and derived organizational cultures.

KW - complex product design

KW - complex organization

KW - design-driven innovation

KW - meaning of design

KW - organization cultures

M3 - Conference paper

Y2 - 17 April 2013 through 19 April 2013

ER -