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Uncertainty of outcome or star quality?: television audience demand for English Premier League football

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Uncertainty of outcome or star quality? television audience demand for English Premier League football. / Buraimo, Babatunde; Simmons, Robert.
In: International Journal of the Economics of Business, Vol. 22, No. 3, 2015, p. 449-469.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Buraimo, B & Simmons, R 2015, 'Uncertainty of outcome or star quality? television audience demand for English Premier League football', International Journal of the Economics of Business, vol. 22, no. 3, pp. 449-469. https://doi.org/10.1080/13571516.2015.1010282

APA

Buraimo, B., & Simmons, R. (2015). Uncertainty of outcome or star quality? television audience demand for English Premier League football. International Journal of the Economics of Business, 22(3), 449-469. https://doi.org/10.1080/13571516.2015.1010282

Vancouver

Buraimo B, Simmons R. Uncertainty of outcome or star quality? television audience demand for English Premier League football. International Journal of the Economics of Business. 2015;22(3):449-469. Epub 2015 Mar 16. doi: 10.1080/13571516.2015.1010282

Author

Buraimo, Babatunde ; Simmons, Robert. / Uncertainty of outcome or star quality? television audience demand for English Premier League football. In: International Journal of the Economics of Business. 2015 ; Vol. 22, No. 3. pp. 449-469.

Bibtex

@article{66843aa08dc14f36ad7981d939e302ee,
title = "Uncertainty of outcome or star quality?: television audience demand for English Premier League football",
abstract = "This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Separating uncertainty of outcome effects by season, the results show that, at best, uncertainty of outcome had imprecise effects on audiences in earlier seasons, but zero effects in later seasons. Television audiences have evolved to exhibit preferences for talent. We suggest that the notion of a pure sporting contest in which uncertainty of outcome matters is no longer relevant and more important is the extent to which sports teams and leagues can increase the quality of the talent on show.",
keywords = "Broadcasting, Demand, Uncertainty of Outcome, Soccer, Football, Superstars",
author = "Babatunde Buraimo and Robert Simmons",
note = "Pre 1 April 2016 publication. Only non-compliant for Lancaster's OA Policy (from 1 May 2015)",
year = "2015",
doi = "10.1080/13571516.2015.1010282",
language = "English",
volume = "22",
pages = "449--469",
journal = "International Journal of the Economics of Business",
issn = "1357-1516",
publisher = "Routledge",
number = "3",

}

RIS

TY - JOUR

T1 - Uncertainty of outcome or star quality?

T2 - television audience demand for English Premier League football

AU - Buraimo, Babatunde

AU - Simmons, Robert

N1 - Pre 1 April 2016 publication. Only non-compliant for Lancaster's OA Policy (from 1 May 2015)

PY - 2015

Y1 - 2015

N2 - This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Separating uncertainty of outcome effects by season, the results show that, at best, uncertainty of outcome had imprecise effects on audiences in earlier seasons, but zero effects in later seasons. Television audiences have evolved to exhibit preferences for talent. We suggest that the notion of a pure sporting contest in which uncertainty of outcome matters is no longer relevant and more important is the extent to which sports teams and leagues can increase the quality of the talent on show.

AB - This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Separating uncertainty of outcome effects by season, the results show that, at best, uncertainty of outcome had imprecise effects on audiences in earlier seasons, but zero effects in later seasons. Television audiences have evolved to exhibit preferences for talent. We suggest that the notion of a pure sporting contest in which uncertainty of outcome matters is no longer relevant and more important is the extent to which sports teams and leagues can increase the quality of the talent on show.

KW - Broadcasting

KW - Demand

KW - Uncertainty of Outcome

KW - Soccer

KW - Football

KW - Superstars

U2 - 10.1080/13571516.2015.1010282

DO - 10.1080/13571516.2015.1010282

M3 - Journal article

VL - 22

SP - 449

EP - 469

JO - International Journal of the Economics of Business

JF - International Journal of the Economics of Business

SN - 1357-1516

IS - 3

ER -