Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

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https://doi.org/10.1080/10447318.2018.1519145
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Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value. / Ashraf, Rana Umair; Hou, Fujun; Ahmad, Wasim.
In: International Journal of Human-Computer Interaction, Vol. 35, No. 13, 09.08.2019, p. 1216-1228.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Bibtex

@article{bb927c4f6e6d44249d47b3d56cb42579,

title = "Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value",

author = "Ashraf, {Rana Umair} and Fujun Hou and Wasim Ahmad",

year = "2019",

month = aug,

day = "9",

doi = "10.1080/10447318.2018.1519145",

language = "English",

volume = "35",

pages = "1216--1228",

journal = "International Journal of Human-Computer Interaction",

issn = "1044-7318",

publisher = "Taylor & Francis",

number = "13",

}

RIS

TY - JOUR

T1 - Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

AU - Ashraf, Rana Umair

AU - Hou, Fujun

AU - Ahmad, Wasim

PY - 2019/8/9

Y1 - 2019/8/9

U2 - 10.1080/10447318.2018.1519145

DO - 10.1080/10447318.2018.1519145

M3 - Journal article

VL - 35

SP - 1216

EP - 1228

JO - International Journal of Human-Computer Interaction

JF - International Journal of Human-Computer Interaction

SN - 1044-7318

IS - 13

ER -

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