TY - GEN

T1 - Understanding display blindness in future display deployments

AU - Memarovic, Nemanja

AU - Clinch, Sarah

AU - Alt, Florian

N1 - Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org. PerDis ’15, June 10–12, 2015, Saarbruecken, Germany Copyright is held by the owner/author(s). Publication rights licensed to ACM. ACM 978-1-4503-3608-6/15/06$15.00 DOI: http://dx.doi.org/10.1145/2757710.2757719

PY - 2015/6

Y1 - 2015/6

N2 - Digital displays are heralded as a transformative medium for communication. However, a known challenge in the domain is that of display blindness in which passersby pay little or no attention to public displays. This phenomenon has been a major motivation for much of the research on public displays. However, since the early observations, little has been done to develop our understanding of display blindness – for example, to identify determining factors or propose appropriate metrics. Hence, the degree to which developments in signage form, content, and interaction address display blindness remains unclear. In this paper we examine and categorize current approaches to studying and addressing display blindness. Based on our analysis we identify open questions in the research space, including the impact of display physicality and audience differences, relationships with other observed effects, the impact of research interventions, and selection of appropriate metrics. The goal of this paper is to start a discussion within the community on the topic, and to inform the design of future research.

AB - Digital displays are heralded as a transformative medium for communication. However, a known challenge in the domain is that of display blindness in which passersby pay little or no attention to public displays. This phenomenon has been a major motivation for much of the research on public displays. However, since the early observations, little has been done to develop our understanding of display blindness – for example, to identify determining factors or propose appropriate metrics. Hence, the degree to which developments in signage form, content, and interaction address display blindness remains unclear. In this paper we examine and categorize current approaches to studying and addressing display blindness. Based on our analysis we identify open questions in the research space, including the impact of display physicality and audience differences, relationships with other observed effects, the impact of research interventions, and selection of appropriate metrics. The goal of this paper is to start a discussion within the community on the topic, and to inform the design of future research.

KW - Display blindness

KW - Interaction blindness

KW - Public displays

U2 - 10.1145/2757710.2757719

DO - 10.1145/2757710.2757719

M3 - Conference contribution/Paper

SP - 7

EP - 14

BT - Proceedings of the 4th ACM International Symposium on Pervasive Displays (PerDis ’15)

PB - ACM

T2 - The Fourth International Symposium on Pervasive Displays

Y2 - 10 June 2015 through 12 June 2015

ER -