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Understanding of large Far Eastern organizational cultures in approaches to new product development process: designing versus controlling

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Understanding of large Far Eastern organizational cultures in approaches to new product development process : designing versus controlling. / Hwangbo, Hyunwook; Tsekleves, Emmanuel.

2014. Paper presented at 2014 R&D Management Conference, Stuttgart, Germany.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Hwangbo, H & Tsekleves, E 2014, 'Understanding of large Far Eastern organizational cultures in approaches to new product development process: designing versus controlling', Paper presented at 2014 R&D Management Conference, Stuttgart, Germany, 3/06/14 - 6/06/14.

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@conference{749d35bd9d6743b8bf72673be708e793,
title = "Understanding of large Far Eastern organizational cultures in approaches to new product development process: designing versus controlling",
abstract = "This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of {\textquoteleft}openness{\textquoteright}. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an {\textquoteleft}open{\textquoteright} context in the design process – {\textquoteleft}designing{\textquoteright}, rather than single hierarchical and closed strategy for efficiency- {\textquoteleft}controlling{\textquoteright}. This paper highlights that NPD process in Far Eastern Asia{\textquoteright}s organizational cultures have been underlined in single hierarchical organizational cultures resulting in engineered product design under {\textquoteleft}controlling{\textquoteright}, rather than {\textquoteleft}designing{\textquoteright}.",
keywords = "New product development process, Organizational culture, cross-cultural studies, openness",
author = "Hyunwook Hwangbo and Emmanuel Tsekleves",
year = "2014",
month = jun,
day = "5",
language = "English",
note = "2014 R&D Management Conference ; Conference date: 03-06-2014 Through 06-06-2014",

}

RIS

TY - CONF

T1 - Understanding of large Far Eastern organizational cultures in approaches to new product development process

T2 - 2014 R&D Management Conference

AU - Hwangbo, Hyunwook

AU - Tsekleves, Emmanuel

PY - 2014/6/5

Y1 - 2014/6/5

N2 - This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of ‘openness’. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an ‘open’ context in the design process – ‘designing’, rather than single hierarchical and closed strategy for efficiency- ‘controlling’. This paper highlights that NPD process in Far Eastern Asia’s organizational cultures have been underlined in single hierarchical organizational cultures resulting in engineered product design under ‘controlling’, rather than ‘designing’.

AB - This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of ‘openness’. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an ‘open’ context in the design process – ‘designing’, rather than single hierarchical and closed strategy for efficiency- ‘controlling’. This paper highlights that NPD process in Far Eastern Asia’s organizational cultures have been underlined in single hierarchical organizational cultures resulting in engineered product design under ‘controlling’, rather than ‘designing’.

KW - New product development process

KW - Organizational culture

KW - cross-cultural studies

KW - openness

M3 - Conference paper

Y2 - 3 June 2014 through 6 June 2014

ER -