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Understanding the new management ideology : a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>03/2002
<mark>Journal</mark>Discourse and Society
Issue number2
Number of pages24
Pages (from-to)185-208
Publication StatusPublished
<mark>Original language</mark>English


Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.