Accepted author manuscript, 531 KB, PDF document
Available under license: CC BY: Creative Commons Attribution 4.0 International License
Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 31/01/2025 |
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<mark>Journal</mark> | Industrial Marketing Management |
Volume | 124 |
Number of pages | 13 |
Pages (from-to) | 254-265 |
Publication Status | Published |
Early online date | 12/12/24 |
<mark>Original language</mark> | English |