Accepted author manuscript, 932 KB, PDF document
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Using corporate identity artifacts to shape the practices of new strategic business relationships. / Mason, Katy; Simoes, Claudia.
Academy of Management Conference 2015. Vancouver : Academy of Management, 2015.Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Using corporate identity artifacts to shape the practices of new strategic business relationships
AU - Mason, Katy
AU - Simoes, Claudia
N1 - Date of Acceptance: 29/04/2015
PY - 2015/8/1
Y1 - 2015/8/1
N2 - Some forms of business relationship are of strategic importance to firms. The foundations of such relationships are often laid down in procurement processes. Knowing how to create a productive, trusting and committed relationship is challenging. Following the visual turn in organisational studies we explore the role of Corporate Identity (CI) in shaping new, strategically important relationships. Specifically, we show how CI artifacts are invoked in a complex procurement routine to generate an extraordinary outcome. Drawing on Clegg's notion of 'circuits of power' we show how social and material interactions iteratively shape the developmental stages of a relationship. CI artifacts are translated and embedded in boundary spanning objects by both organisations. Boundary objects act as obligatory passage points and represent transitions between different stages of a developing relationship. In the process CI artifacts are translated in to concrete situated practices that perform the relationship. Our findings contribute to the current understanding of how firms learn how to perform trust and commitment within an unfolding and uncertain relationship.
AB - Some forms of business relationship are of strategic importance to firms. The foundations of such relationships are often laid down in procurement processes. Knowing how to create a productive, trusting and committed relationship is challenging. Following the visual turn in organisational studies we explore the role of Corporate Identity (CI) in shaping new, strategically important relationships. Specifically, we show how CI artifacts are invoked in a complex procurement routine to generate an extraordinary outcome. Drawing on Clegg's notion of 'circuits of power' we show how social and material interactions iteratively shape the developmental stages of a relationship. CI artifacts are translated and embedded in boundary spanning objects by both organisations. Boundary objects act as obligatory passage points and represent transitions between different stages of a developing relationship. In the process CI artifacts are translated in to concrete situated practices that perform the relationship. Our findings contribute to the current understanding of how firms learn how to perform trust and commitment within an unfolding and uncertain relationship.
KW - materiality
KW - management practices
KW - strategic relationships
M3 - Conference contribution/Paper
BT - Academy of Management Conference 2015
PB - Academy of Management
CY - Vancouver
T2 - 2015 Annual Meeting of the Academy of Management
Y2 - 7 August 2015 through 11 August 2015
ER -