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Using marketing simulations for teaching and learning: reflections of an evolution

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

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Using marketing simulations for teaching and learning: reflections of an evolution. / Tonks, D G.
In: Active Learning in Higher Education, Vol. 3, No. 2, 2002, p. 177-194.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Tonks, DG 2002, 'Using marketing simulations for teaching and learning: reflections of an evolution', Active Learning in Higher Education, vol. 3, no. 2, pp. 177-194.

APA

Tonks, D. G. (2002). Using marketing simulations for teaching and learning: reflections of an evolution. Active Learning in Higher Education, 3(2), 177-194.

Vancouver

Tonks DG. Using marketing simulations for teaching and learning: reflections of an evolution. Active Learning in Higher Education. 2002;3(2):177-194.

Author

Tonks, D G. / Using marketing simulations for teaching and learning: reflections of an evolution. In: Active Learning in Higher Education. 2002 ; Vol. 3, No. 2. pp. 177-194.

Bibtex

@article{f1e29c09563241148f1e9c5c5b84275e,
title = "Using marketing simulations for teaching and learning: reflections of an evolution",
author = "Tonks, {D G}",
year = "2002",
language = "English",
volume = "3",
pages = "177--194",
journal = "Active Learning in Higher Education",
issn = "1469-7874",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - Using marketing simulations for teaching and learning: reflections of an evolution

AU - Tonks, D G

PY - 2002

Y1 - 2002

M3 - Journal article

VL - 3

SP - 177

EP - 194

JO - Active Learning in Higher Education

JF - Active Learning in Higher Education

SN - 1469-7874

IS - 2

ER -