Validity and the design of market segments

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Validity and the design of market segments. / Tonks, D G.
In: Journal of Marketing Management, Vol. 25, No. 3/4, 2009, p. 341-356.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Tonks, DG 2009, 'Validity and the design of market segments', Journal of Marketing Management, vol. 25, no. 3/4, pp. 341-356.

APA

Tonks, D. G. (2009). Validity and the design of market segments. Journal of Marketing Management, 25(3/4), 341-356.

Vancouver

Tonks DG. Validity and the design of market segments. Journal of Marketing Management. 2009;25(3/4):341-356.

Author

Tonks, D G. / Validity and the design of market segments. In: Journal of Marketing Management. 2009 ; Vol. 25, No. 3/4. pp. 341-356.

Bibtex

@article{ee883d279c80405a93b582cd80b1308c,

title = "Validity and the design of market segments",

author = "Tonks, {D G}",

year = "2009",

language = "English",

volume = "25",

pages = "341--356",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "3/4",

}

RIS

TY - JOUR

T1 - Validity and the design of market segments

AU - Tonks, D G

PY - 2009

Y1 - 2009

M3 - Journal article

VL - 25

SP - 341

EP - 356

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3/4

ER -

Research