TY - CONF

T1 - Value co-creation in manufacturing service networks

T2 - Prerequisites, drivers and service co-design of digitally enabled services

AU - Ajaegbu, Amara Cynthia

AU - Uren, Victoria

AU - Schroeder, Andreas

PY - 2020/4/18

Y1 - 2020/4/18

N2 - More than ever, product manufacturers are challenged to develop service provision for customers to increase profitability, achieve stable revenue streams, and become more competitive. This implementation of servitisation strategies requires manufacturers to rely on developing the digital capabilities necessary to interact and co-create value with customers. Despite the growing understanding of the need of digitalisation in servitisation, little systematic research has been carried out to investigate digital technology and the capabilities required to provide such services. This study attempts to fill the gap by using Service-Dominant Logic, with its focus on value co-creation as a theoretical lens.

AB - More than ever, product manufacturers are challenged to develop service provision for customers to increase profitability, achieve stable revenue streams, and become more competitive. This implementation of servitisation strategies requires manufacturers to rely on developing the digital capabilities necessary to interact and co-create value with customers. Despite the growing understanding of the need of digitalisation in servitisation, little systematic research has been carried out to investigate digital technology and the capabilities required to provide such services. This study attempts to fill the gap by using Service-Dominant Logic, with its focus on value co-creation as a theoretical lens.

M3 - Conference paper

ER -