Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Vertical collaboration and physical distribution service quality in Uganda’s soft drinks demand chains
AU - Friday, Derek
AU - Ntayi, Joseph M.
AU - Muhwezi, Moses
AU - Eyaa, Sarah
AU - Tukamuhabwa Rwakira, Benjamin
PY - 2011
Y1 - 2011
N2 - The purpose of this study was to explain physical distribution service quality in the soft drinks’ demand chain using the collaboration dimensions of information sharing, incentive alignment and decision synchronization.The study was motivated by the desire to explore an area that has been understudied in Uganda and also make a contribution by providing knowledge on the factors affecting the performance of soft drinks’ distribution chains. Data was collected from manufacturers and distributors in Kampala District. The findings revealed that the collaboration dimensions were significant predictors of physical distribution service quality. Incentive alignment was found to be a significant predictor of physical distribution service quality while decisionsynchronization and information sharing were insignificant predictors. This study makes numerous contributions that have been highlighted and also provides implications for theory and practice.
AB - The purpose of this study was to explain physical distribution service quality in the soft drinks’ demand chain using the collaboration dimensions of information sharing, incentive alignment and decision synchronization.The study was motivated by the desire to explore an area that has been understudied in Uganda and also make a contribution by providing knowledge on the factors affecting the performance of soft drinks’ distribution chains. Data was collected from manufacturers and distributors in Kampala District. The findings revealed that the collaboration dimensions were significant predictors of physical distribution service quality. Incentive alignment was found to be a significant predictor of physical distribution service quality while decisionsynchronization and information sharing were insignificant predictors. This study makes numerous contributions that have been highlighted and also provides implications for theory and practice.
KW - Vertical collaboration
KW - Physical distribution service quality
KW - Uganda
KW - Soft drinks
M3 - Journal article
VL - 1
SP - 42
EP - 52
JO - International Journal of Economics and Management Sciences
JF - International Journal of Economics and Management Sciences
IS - 4
ER -