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Video quality vs. mobile data billing plans

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Video quality vs. mobile data billing plans. / Molnar, Andreea.
In: Telematics and Informatics, Vol. 33, No. 1, 02.2016, p. 227-231.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Molnar, A 2016, 'Video quality vs. mobile data billing plans', Telematics and Informatics, vol. 33, no. 1, pp. 227-231. https://doi.org/10.1016/j.tele.2015.07.009

APA

Molnar, A. (2016). Video quality vs. mobile data billing plans. Telematics and Informatics, 33(1), 227-231. https://doi.org/10.1016/j.tele.2015.07.009

Vancouver

Molnar A. Video quality vs. mobile data billing plans. Telematics and Informatics. 2016 Feb;33(1):227-231. Epub 2015 Jul 26. doi: 10.1016/j.tele.2015.07.009

Author

Molnar, Andreea. / Video quality vs. mobile data billing plans. In: Telematics and Informatics. 2016 ; Vol. 33, No. 1. pp. 227-231.

Bibtex

@article{822e43a0fc634138acba4c09d14aedd9,
title = "Video quality vs. mobile data billing plans",
abstract = "Despite extensive research regarding the user willingness to pay under different billing plans and prices, it is still unclear how users choose a preferred video quality under existing mobile data plans. This is especially important as the usage of adaptive video delivery servers that make use of different video quality levels is increasing. This study presents the results of assessing user preferences for video quality under three different mobile data billing plans. The results show that the user choice of different quality of video content depends on the billing plans used. It also shows that in the case when the mobile data plan is capped but the user has the possibility to pay extra for the exceeding quantity, s/he will choose higher video quality compared to the same plan in which the bandwidth is throttled when the bandwidth is exceeded. No correlation was found between the user choices and age or gender.",
keywords = "Consumer behaviour, User choices, Video quality, Mobile data, Bundle based billing, Capped billing plans",
author = "Andreea Molnar",
year = "2016",
month = feb,
doi = "10.1016/j.tele.2015.07.009",
language = "English",
volume = "33",
pages = "227--231",
journal = "Telematics and Informatics",
issn = "0736-5853",
publisher = "Elsevier",
number = "1",

}

RIS

TY - JOUR

T1 - Video quality vs. mobile data billing plans

AU - Molnar, Andreea

PY - 2016/2

Y1 - 2016/2

N2 - Despite extensive research regarding the user willingness to pay under different billing plans and prices, it is still unclear how users choose a preferred video quality under existing mobile data plans. This is especially important as the usage of adaptive video delivery servers that make use of different video quality levels is increasing. This study presents the results of assessing user preferences for video quality under three different mobile data billing plans. The results show that the user choice of different quality of video content depends on the billing plans used. It also shows that in the case when the mobile data plan is capped but the user has the possibility to pay extra for the exceeding quantity, s/he will choose higher video quality compared to the same plan in which the bandwidth is throttled when the bandwidth is exceeded. No correlation was found between the user choices and age or gender.

AB - Despite extensive research regarding the user willingness to pay under different billing plans and prices, it is still unclear how users choose a preferred video quality under existing mobile data plans. This is especially important as the usage of adaptive video delivery servers that make use of different video quality levels is increasing. This study presents the results of assessing user preferences for video quality under three different mobile data billing plans. The results show that the user choice of different quality of video content depends on the billing plans used. It also shows that in the case when the mobile data plan is capped but the user has the possibility to pay extra for the exceeding quantity, s/he will choose higher video quality compared to the same plan in which the bandwidth is throttled when the bandwidth is exceeded. No correlation was found between the user choices and age or gender.

KW - Consumer behaviour

KW - User choices

KW - Video quality

KW - Mobile data

KW - Bundle based billing

KW - Capped billing plans

U2 - 10.1016/j.tele.2015.07.009

DO - 10.1016/j.tele.2015.07.009

M3 - Journal article

VL - 33

SP - 227

EP - 231

JO - Telematics and Informatics

JF - Telematics and Informatics

SN - 0736-5853

IS - 1

ER -