Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Voluntary Interaction and the Principle of Mutual Benefit
AU - Isoni, Andrea
AU - Sugden, Robert
AU - Zheng, Jiwei
PY - 2023/6/30
Y1 - 2023/6/30
N2 - Most social preference theories are based on observations of nonvoluntary interactions. Nonselfish behavior may take fundamentally different forms in voluntary interactions, such as market transactions. We investigate the “Principle of Mutual Benefit”—an injunctive norm requiring individuals who enter interactions voluntarily to conform to common expectations about behavior within them. This norm induces patterns of behavior inconsistent with existing social preference theories and allows extrinsic incentives to crowd in trustworthiness. We embed this norm in a model consistent with evidence about promise keeping, gift exchange, and “avoiding the ask.” We present new experimental evidence that people adhere to it.
AB - Most social preference theories are based on observations of nonvoluntary interactions. Nonselfish behavior may take fundamentally different forms in voluntary interactions, such as market transactions. We investigate the “Principle of Mutual Benefit”—an injunctive norm requiring individuals who enter interactions voluntarily to conform to common expectations about behavior within them. This norm induces patterns of behavior inconsistent with existing social preference theories and allows extrinsic incentives to crowd in trustworthiness. We embed this norm in a model consistent with evidence about promise keeping, gift exchange, and “avoiding the ask.” We present new experimental evidence that people adhere to it.
KW - voluntary interaction
KW - Principle of Mutual Benefit
KW - social norm
KW - crowding in
KW - non-selfish behaviour
U2 - 10.1086/722930
DO - 10.1086/722930
M3 - Journal article
VL - 131
SP - 1576
EP - 1616
JO - Journal of Political Economy
JF - Journal of Political Economy
SN - 0022-3808
IS - 6
ER -