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  • Decision making styles regarding brands in Indian market

    Rights statement: © 2015 Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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What are decision making styles for international apparel brands in a large emerging market?

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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What are decision making styles for international apparel brands in a large emerging market? / De Mattos, Claudio; Salciuviene, Laura; Auruskeviciene, Vilte et al.
In: Procedia Social and Behavioral Sciences, Vol. 213, 01.12.2015, p. 683-686.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

De Mattos, C, Salciuviene, L, Auruskeviciene, V & Juneja, G 2015, 'What are decision making styles for international apparel brands in a large emerging market?', Procedia Social and Behavioral Sciences, vol. 213, pp. 683-686. https://doi.org/10.1016/j.sbspro.2015.11.481

APA

De Mattos, C., Salciuviene, L., Auruskeviciene, V., & Juneja, G. (2015). What are decision making styles for international apparel brands in a large emerging market? Procedia Social and Behavioral Sciences, 213, 683-686. https://doi.org/10.1016/j.sbspro.2015.11.481

Vancouver

De Mattos C, Salciuviene L, Auruskeviciene V, Juneja G. What are decision making styles for international apparel brands in a large emerging market? Procedia Social and Behavioral Sciences. 2015 Dec 1;213:683-686. doi: 10.1016/j.sbspro.2015.11.481

Author

De Mattos, Claudio ; Salciuviene, Laura ; Auruskeviciene, Vilte et al. / What are decision making styles for international apparel brands in a large emerging market?. In: Procedia Social and Behavioral Sciences. 2015 ; Vol. 213. pp. 683-686.

Bibtex

@article{45fe834f176c4e9e9c3e27c2537572da,
title = "What are decision making styles for international apparel brands in a large emerging market?",
abstract = "The main purpose of the paper is to identify consumer decision making styles based on Sproles & Kendall's (1986) framework in a large emerging market for international apparel brands. An online questionnaire-based survey with individual Indian consumers was conducted. The results of this study identify five consumer decision making styles among Indian consumers when selecting international apparel brands. The findings also suggest significant statistical differences between males and females for brand and quality consciousness as well as between occupational groups for brand loyalty. Men, when compared to women, are more conscious about both brand and quality when buying international brands and self-employed persons are more brand loyal than students. Practical implications of our findings for market segmentation and communications strategies are offered.",
keywords = "Consumer decision making styles, International apparel brands, Large emerging Indian market",
author = "{De Mattos}, Claudio and Laura Salciuviene and Vilte Auruskeviciene and Garima Juneja",
year = "2015",
month = dec,
day = "1",
doi = "10.1016/j.sbspro.2015.11.481",
language = "English",
volume = "213",
pages = "683--686",
journal = "Procedia Social and Behavioral Sciences",
issn = "1877-0428",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - What are decision making styles for international apparel brands in a large emerging market?

AU - De Mattos, Claudio

AU - Salciuviene, Laura

AU - Auruskeviciene, Vilte

AU - Juneja, Garima

PY - 2015/12/1

Y1 - 2015/12/1

N2 - The main purpose of the paper is to identify consumer decision making styles based on Sproles & Kendall's (1986) framework in a large emerging market for international apparel brands. An online questionnaire-based survey with individual Indian consumers was conducted. The results of this study identify five consumer decision making styles among Indian consumers when selecting international apparel brands. The findings also suggest significant statistical differences between males and females for brand and quality consciousness as well as between occupational groups for brand loyalty. Men, when compared to women, are more conscious about both brand and quality when buying international brands and self-employed persons are more brand loyal than students. Practical implications of our findings for market segmentation and communications strategies are offered.

AB - The main purpose of the paper is to identify consumer decision making styles based on Sproles & Kendall's (1986) framework in a large emerging market for international apparel brands. An online questionnaire-based survey with individual Indian consumers was conducted. The results of this study identify five consumer decision making styles among Indian consumers when selecting international apparel brands. The findings also suggest significant statistical differences between males and females for brand and quality consciousness as well as between occupational groups for brand loyalty. Men, when compared to women, are more conscious about both brand and quality when buying international brands and self-employed persons are more brand loyal than students. Practical implications of our findings for market segmentation and communications strategies are offered.

KW - Consumer decision making styles

KW - International apparel brands

KW - Large emerging Indian market

U2 - 10.1016/j.sbspro.2015.11.481

DO - 10.1016/j.sbspro.2015.11.481

M3 - Journal article

VL - 213

SP - 683

EP - 686

JO - Procedia Social and Behavioral Sciences

JF - Procedia Social and Behavioral Sciences

SN - 1877-0428

ER -