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What does it mean to find the Face of the Franchise? Physical Attractiveness and the Evaluation of Athletic Performance

Research output: Working paper

Publication date2010
Place of PublicationLancaster University
PublisherThe Department of Economics
<mark>Original language</mark>English

Publication series

NameEconomics Working Paper Series


Previous research has shown how more attractive people reap more rewards in a variety of settings. We show that attractiveness as measured by facial symmetry leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.