"What happened was ..." broadening the agenda for storied research

Marketing

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

"What happened was ..." broadening the agenda for storied research. / Hopkinson, G C; Hogarth-Scott, S.

In: Journal of Marketing Management, Vol. 17, No. 1, 2001, p. 27-48.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hopkinson, GC & Hogarth-Scott, S 2001, '"What happened was ..." broadening the agenda for storied research', Journal of Marketing Management, vol. 17, no. 1, pp. 27-48.

APA

Hopkinson, G. C., & Hogarth-Scott, S. (2001). "What happened was ..." broadening the agenda for storied research. Journal of Marketing Management, 17(1), 27-48.

Vancouver

Hopkinson GC, Hogarth-Scott S. "What happened was ..." broadening the agenda for storied research. Journal of Marketing Management. 2001;17(1):27-48.

Author

Hopkinson, G C ; Hogarth-Scott, S. / "What happened was ..." broadening the agenda for storied research. In: Journal of Marketing Management. 2001 ; Vol. 17, No. 1. pp. 27-48.

Bibtex

@article{f1e4dd90391246a2af1699e8bca26843,

title = "{"}What happened was ...{"} broadening the agenda for storied research",

author = "Hopkinson, {G C} and S Hogarth-Scott",

year = "2001",

language = "English",

volume = "17",

pages = "27--48",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "1",

}

RIS

TY - JOUR

T1 - "What happened was ..." broadening the agenda for storied research

AU - Hopkinson, G C

AU - Hogarth-Scott, S

PY - 2001

Y1 - 2001

M3 - Journal article

VL - 17

SP - 27

EP - 48

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 1

ER -

Research