Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - "What happened was ..." broadening the agenda for storied research
AU - Hopkinson, G C
AU - Hogarth-Scott, S
PY - 2001
Y1 - 2001
M3 - Journal article
VL - 17
SP - 27
EP - 48
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 1
ER -