Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Where everybody knows your name
T2 - homophily in restaurant atmospherics
AU - Line, Nathan D.
AU - Runyan, Rodney C.
AU - Costen, Wanda
AU - Frash, Robert
AU - Antun, John M.
PY - 2012/1
Y1 - 2012/1
N2 - Atmospherics are an underresearched, yet important aspect of restaurant performance. This study takes an exploratory approach to measurement development, by conceptualizing a social capital scale to measure homophily in five different restaurant settings, and all three traditional meal periods. A national sample of 1,220 restaurant-goers was obtained, and a unidimensional construct reflecting homophily was found overall; for breakfast and lunch periods, and within three of the five restaurant types. We offer insight into these findings, and discuss the use of the scale in future research.
AB - Atmospherics are an underresearched, yet important aspect of restaurant performance. This study takes an exploratory approach to measurement development, by conceptualizing a social capital scale to measure homophily in five different restaurant settings, and all three traditional meal periods. A national sample of 1,220 restaurant-goers was obtained, and a unidimensional construct reflecting homophily was found overall; for breakfast and lunch periods, and within three of the five restaurant types. We offer insight into these findings, and discuss the use of the scale in future research.
KW - DINEX
KW - restaurant atmospherics
KW - homophily
KW - hospitality
KW - scale development
U2 - 10.1080/19368623.2011.611728
DO - 10.1080/19368623.2011.611728
M3 - Journal article
VL - 21
SP - 1
EP - 19
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
SN - 1936-8623
IS - 1
ER -